Advertising Medias Chapter 1.6. Media TypeAdvantagesLimitations Newspapers Timeliness; good local market coverage; high believability Short life; poor.

Slides:



Advertisements
Similar presentations
Advanced Fashion: Standard 8 Promotion
Advertisements

Advantages of TV Advertising
Electronic Media: Television and Radio
Media & The Marketing of Messages Chapter 3. Media Speak Media Building Blocks Strengths & Weaknesses Building The Media Plan Today we’ll cover … Media.
Media Strategy & Planning Chapters 14 & 15 with Duane Weaver.
Outline The language of advertising Copywriting for print Radio copywriting Television copywriting Writing for the Web Chapter 12 Copywriting.
4550: Media Strategy I Professor Campbell 3/15/05.
Media Planning and Strategy © 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Media Planning and Strategy 10 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.
Planning Media Strategies A.Guidelines for a Media Strategy B.Quantitative vs. Qualitative Factors.
Think and Answer Now: Would you think twice about buying this product after viewing this advertisement? Read the Main Idea on slide 3 Objective: Advertising.
Advantage/Disadvantage
Advertising/Media. Tonight Ads Ads Quiz Quiz Advertising Advertising 2.
Chapter 14.1 Introduction to Business and Marketing
1. Radio Advertising is Good when  You need to reach local markets  You have enough budget to advertise on several stations  You have a simple.
1 The Media Business The word media comes from the Latin word “middle.” Media carry messages to or from a targeted audience and can add meaning to these.
Media Planning and Strategies Marcaida, Junko Aziza Shih, Kyle Dane 3 AD 1.
ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS C HAPTER.
Social Media 101 : The Good, The Bad, and The Weird Daniel M. Ladik, Ph.D., Associate Professor of Marketing Stillman School of Business Seton Hall University.
TYPES OF ADVERTISING MEDIA. Selecting the Right Advertising Media Cost per thousand thousandReachReach FrequencyFrequency AudienceSelectivityAudienceSelectivity.
ADVERTISING MEDIA. 2 “Copyright and Terms of Service Copyright © Texas Education Agency. The materials found on this website are copyrighted © and trademarked.
Advertising Media Chapter 20 Ms. LeDee. Media  The avenues used to deliver promotional messages.
Developing Media Plans n Market Analysis n Establishing Media Objectives n Developing Media Strategies –Select the media mix –Determine the target market.
Advertising. Paid use by an identified sponsor to inform a target market about a product, service, idea, or organization. Goals – Inform – Persuade –
Traditional Media Channels
Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter Eight Traditional Media Channels.
Media Plan SBM 338 Lanny Wilke.
AB 219 Marketing Unit Seven Advertising, Public Relations, Personal Selling and Sales Promotion Note: This seminar will be recorded by the instructor.
Kotler Keller PhillipKevin Lane Marketing Management 14e.
Media Selection To whom should the advertising be directed? Where do these people live? What media should be used? 1.
Media Planning and Strategy
Advertising/Media. Weeks Tonight: Traditional Advertising Presentation Prep “The One Thing You Must Get Right Building Brand” Next Week: Social.
Read to Learn Define advertising. List types of media that businesses use to reach potential customers.
CLASSES OF MEDIA. classes of media Traditional media Non-traditional media Specialized media.
Chapter 10 Media Planning and Strategy. McGraw-Hill/Irwin 10-2 Copyright © 2001 by The McGraw-Hill Companies, Inc. All rights reserved. Media Terminology.
Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 10 Media Planning and Strategy.
Manage media planning and placement to enhance return on marketing investment 3.08.
Restaurant Marketing Pertemuan Matakuliah: G0424 – Hotel and Restaurant Management Tahun: 2008.
Message and Appeal to the target audience. 1. MISSION  Sales goals  Advertising objectives.
Communications Media & Layout. Types of Communications Media 1. Print Media – newspaper, magazine 2. Electronic Media – TV, radio 3. Digital Interactive.
Arens|Schaefer|Weigold
12/13/20151 CHAPTER 8 INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING AND SALES PROMOTION.
Chapter 11 & 12 Evaluation of media: TV, Radio, Newspaper & Magazine By Emran Mohammad (Emd) Mkt 337 (sections 4 & 9)
1 ©2012 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.
Media Planning and Strategy. Satellite radio stations 2 Satellite radio stations 2 The Traditional Media Landscape Broadcast networks (TV and cable) 100.
MEDIA TYPES AND CHRS.
Media Planning and Strategy © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin.
Above-the-line promotion. Promotion Promotion is about the communication that occurs with customers and potential customers Promotion can be used to:
Media Planning and Decisions
CHAPTER 10 PRODUCT STRATEGIES CHAPTER 10 PRODUCT STRATEGIES MKT531 PRODUCT MANAGEMENT GROUP NBMMF5A EN SHAMSUL BAHARIN SAIHANI NURAIDA BINTI MUHAMMAD NORAZMI.
2-1 Federal Regulation: Agencies Nutritional Labeling & Education Act (NLEA) Broadcast media licensing Deceptive, unfair, & comparative ads FCCFTCFDA Intellectual.
Media Planning and Strategy
Objectives Developing & Managing an Advertising Program
Chapter 10 Media Planning and Strategy
Media Planning and strategy
3.08 Manage media planning and placement to enhance return on marketing investment.
Media Planning and Decisions
Advantage/Disadvantage
3.08 Manage media planning and placement to enhance return on marketing investment.
Media Strategy & Planning
6.02 Discuss fashion advertising.
Types of Ads Advantages Disadvantages Newspapers Magazines Radio TV
Chapter 9 Print Media Traditional format Trusted by audiences
Advertising Media The forms of communication through which advertising reaches its audience Newspapers Relatively inexpensive and timely; short life span.
D. Marketing a Small Business
Ch. 14 Advertising 14.1 Advertising Media.
Types of Media Aim: What are the different types of media used in advertising ? Do Now: Interpret Don Draper’s quote answering the question, “What is.
Aim: How do you effectively create a product and advertise it?
Presentation transcript:

Advertising Medias Chapter 1.6

Media TypeAdvantagesLimitations Newspapers Timeliness; good local market coverage; high believability Short life; poor reproduction quality TV Good mass market coverage; low cost per exposure; sight, sound, & motion High total costs; high clutter; fleeting exposure Direct Mail High audience selectivity; allows personalization “Junk mail” image; high costs in mailing Radio Good local acceptance; high geographic & demographic selectivity Audio only; fleeting exposure Magazine High demographic selectivity; credibility & prestige; long life Long ad purchase lead time; high cost Outdoor High repeat exposure; low cost per exposure Little audience selectivity; creative limitations Online Immediacy; interactive capabilities; low cost Low impact; audience controls exposure

Costs Newspapers – $1,300 per week for ad Television – $200,000 for one 30-second commercial Direct Mail - $1,500 for 1,000 postcards (includes postage) Radio - $90 to $120 per week Magazines - $1,200 to $5,000 per month/issue Outdoor - ranges from $5,000 to $500,000 (16 weeks) Online - $0.60 pay-per-click or $200 to $1,200 per year per ad