Media Planning Game. Relaunch of X GSM operator’s GencCard to youth GencCard has been launched 3 years ago. Penetration of GencCard is low. After the.

Slides:

Advertisements

Similar presentations

Please have last weeks homework on your desk ready to be collected This weeks homework is task 2 – Due 22/10/12 Make sure you write it in your organiser.

Advertisements

Modern Media Planning Chapter 5. Modern Media Planning Setting Media Objectives Deciding Media Strategies Choosing the Media Mix Charting the Tactical.

A picture of you will go here. Type your slogan here. Catchy Title.

10+ reasons why Telecomms brands should use Outdoor.

18 Managing Mass Communications

Coffee Mug Brief AD 3102 Advertising Media Planning.

Credit Union National Youth Savings Week 10 th – 16 th May 2010.

Francesca Giordano. Starting up the engine 1st gear – Where are we now? 2nd gear – Objectives Target Audience 3rd gear – Creative Solution Storyboard.

Ashley Karp William Dunleavy Erin Kelly Kallie Flor Brian Foran.

Cause Marketing Do Consumers buy it? Who is taking advantage of it?

Marketing Manager’s Problem Segment : 17 – 25years –College students –Undergrad & Graduate Levels Need Survey to gain an understanding of the youth (17-25.

Ch. 17 Public Relations, Publicity, and Corporate Advertising n Public Relations – n a management function that has as its primary responsibility the.

Media Planning and Buying

Introduction to advertising – THE ideas foundation and TES resources

1 Newsbrands and finance. Newsbrands have a wealthy audience…

A Closer Look at the Mobile Advertising Market in the Middle East

Driving Your Brand Objectives. Insert Brand Image Here Our Team Our Drivers Media Exposure PR – Social Media Our Engine Program Our Cars.

Virtual Business Sports Media Planning. Promotion All activities used to inform & persuade consumers to buy products & services.

Advertising campaign to prevent an emergency situation among Moscow’s youth Author: Elena Kuvshinnikova.

10+ reasons why entertainment and media brands should use Outdoor.

INTRODUCTION TO ADVERTISING – THE IDEAS FOUNDATION AND TES RESOURCES DISCUSSION ACTIVITY.

PromotionPromotion Promotion in Sports Marketing the Game.

Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation.

Laura Leonard, Stephanie Caruso, and Mari Stroh November 14, 2013 MKTG 3480: Introduction to Digital Marketing Daniels College of Business Digital Campaign.

0 Marketing Planning - Key Ingredients  Brand Strategy  Product Strategy  Communications Strategy.

Revision of Elasticity Promotion Promotion is divided in two categories 1. Above the line advertising 2. Below the line advertising.

Applying the Terms.  The process of developing, promoting, and distributing goods and services to meet the needs of customers.

OCR Level 2 Cambridge Technicals in Business

Role of Advertising in an IMC Campaign IMCY Award Competition Workshop October 22, 2007 Presenter: Professor Sheila Wexler.

STRATEGIES (pg 472). Main strategies are to target School aged children Media.

Marketing Communications. The Impact of Communication Marketing Communications are not all designed to work in the same way. Some are designed to impact.

Product Characteristics Features Attractiveness Uniqueness Innovation Benefits Customer experience Customer satisfaction.

P ROMOTION Unit 3 Topic 3.1. W HAT IS P ROMOTION ? Promotion gives the consumer information about the rest of the marketing Mix. It gives customers: The.

Coffee Mug Brief AD 3102 Advertising Media Planning.

GM Korea successfully increases awareness for its Chevrolet brand in South Korea with Microsoft Advertising South Korea’s second largest automobile manufacturer,

Product marketing - the power of branding Lesson objective- to gain knowledge and understanding of the power of branding and its effect on different consumer.

in INDONESIA Pre Campaign Activities Small meetings with young women workers ( TU members and non TU) to find their input on the best way to reach them.

Strategic Planning Pertemuan 4 Matakuliah: J0114/Manajemen Pemasaran Tahun: 2008.

Sankalp Technology Your Online Marketing Partner.

PROMOTIONAL TOOLS AND ADVERTISING UNIT 13. MARKETING - RECAPPING MARKETING CONCEPT – you make what you can sell rather than sell what you make → does.

Marketing September 16, Notes - Marketing Mix Marketing Mix Activity.

Scheme of Work WeekTopic 1 Introduction: The Marketing & Marketing Mix; 7 P’s 2 The fundamental Promotion: Segmentation, Targeting, Positioning; Promotion.

Get More Customers And Increase Profits A Presentation For.

Marketing Mix. The marketing mix The marketing mix is also known as the 4Ps: Product Price Place Promotion.

Marketing Strategy Presented By - Sonakshi Saxena.

The case of Red Bull PITCHING AN ADVERTISING PROJECT.

Spatone The challenge What we did The results Liquid iron supplements

Frequency Works in Newspapers

Marketing Management, 13th ed

Frequency Works in Newspapers

Vodafone Brand image.

BY: IGNACIO MUÑOZ, OSCAR FLORES, ANDRE HINOJOSA, JOSE VISCARRA

CASE STUDY: Objective Solution Results HIGH IMPACT UPDATED

MKT 575 Education for Service-- snaptutorial.com.

MKT 575 Teaching Effectively-- snaptutorial.com

PROMOTION BMI – Marketing Mix.

Bianca Moreno Week 1 Assignment

Marketing Your Product/Service

Jaguar The challenge What we did The results F-Pace

Nintendo The challenge What we did The results Mario Tennis Aces

Expand Business marketplace with launching Business Mobile App.

Just For Men The challenge What we did The results Coombe

Jimmy Choo The challenge What we did The results Man

Dua Lipa The challenge What we did The results Warner Music

TRESemmé The challenge What we did The results Heat Protect

Marketing Through Sports

BBC The challenge What we did The results The Greatest Dancer

Presentation transcript:

Media Planning Game

Relaunch of X GSM operator’s GencCard to youth GencCard has been launched 3 years ago. Penetration of GencCard is low. After the launch, GencCard has not been supported with a campaign in media. Objectives: – Increase awareness – Increase the number of GencCard holders with different offerings – Increase the image of GencCard as youth GSM card Brand Positioning: GencCard is a GSM card that offers competitive prices and different offers for youth. GencCard Brief

Target Audience: Youth-High school students to young university graduates Who are these people? How do they live, what do they do? What are their likes and dislikes? What are their expectations?.... Question 1: Target Audience Group 1: Young female high school student Group 2: Young male high school student Group 3: Young female university student Group 4: Young male university student Group 5: Young female graduate Group 6: Young male graduate

How does the target audience spend a day? Which media does the target audience consume? At what time? When can the target audience use GencCard? Question 2: A Day of Target Audience Group 1: A week day Group 2: A weekend day Group 3: A day in summer Group 4: A day in winter

How/when/where can we reach target audience? Which media would be suitable, why? How can we use the media we choose? Question 3: GencCard Media Planning