Unit 7—Chapters 12 – 13 The Cold War CSS 11.8, 11.9, 11.11

Warm Up What does “demobilization” mean? We’ve already covered how Americans reacted to the Cold War at home. Outside of this, what do you think average American life was like in the 1950’s?

Part Three American Prosperity Examine Truman’s labor policy and congressional reaction to it Describe the effects on society and the economy of technological developments since 1945 EQ 5: How did the nation experience recovery and economic prosperity after WWII?

Demobilization and the Economy Short economic downturn after WWII led to fears of new G.D. Congress cuts taxes America wealthiest civilization on Earth 6% of world’s population control 40% of wealth

Demobilization and the Economy Fair Deal, 1948 Truman’s domestic program raised min. wage $.65 to $.75/hr expanded S.S. benefits to cover 10m more people provided government funding for 100,000 low-income public housing units and urban renewal expanded FDR’s New Deal programs

Demobilization and the Economy GI Bill of Rights, 1944 $14.5 billion for veterans $ for college, homes, farms, small businesses helped vets get started after the war training, travel, and college are still used as an incentive for the military today

Demobilization and the Economy Taft-Hartley Act, 1947 made unions liable for damages union leaders had to take noncommunist oath passed over Truman’s veto many strikes when the government stopped controlling the economy after the war AFL and CIO merged in 1955 as a result of weakening unions

Demobilization and the Economy Interstate Highway Act, 1955 Largest, most expensive public works act in U.S. history 41,000 miles of road Ike built it to move the military quickly across the country bridges had to be tall enough for military vehicles

Demobilization and the Economy McDonalds, 1953 est. San Bernardino in ‘40 franchised in 1953 every restaurant made the same food and looked the same 15¢ hamburgers made under Speedee Service System Roy Kroc bought the company in ,000 stores in 119 countries 47 million customers per day 1.5 million employees $2 billion a year in advertising

The Original Ronald McDonald

Demobilization and the Economy Disneyland, 1955 cost $17 million to build newfound prosperity meant more time for leisure and entertainment even Khrushchev wanted to go to Disneyland over 500 million have gone to the park Disney World opened in 1971

EQ 5: How did the nation experience recovery and economic prosperity after WWII?

Part Three American Prosperity Trace the growth of service sector, white collar, and professional sector jobs in business and government Analyze new federal and state government spending on education, including the California Master Plan Describe the effects on society and the economy of technological developments since 1945 EQ 6: What social and economic factors changed American life during the 1950’s?

Society on the Move Frostbelt to Sunbelt Americans moved to the S and W lots more people moving from one community to another instead of staying in one place for several generations military and space spending increased in the Sunbelt Cape Canaveral retirement communities grew in California, Arizona, Texas, Florida

Society on the Move Suburbia Levittown, NY was the 1st large-scale planned community (17,000+ homes) white flight: middle- class moved to suburban areas to escape urban problems

Society on the Move Blue Collar to White Collar labor the # of middle-class families doubled average income increased from $3,000-$10,000 60% middle class owned home 90% owned a television most families owned a car

Society on the Move service sector fewer Americans worked on farms or in factories more and more Americans got jobs serving rather than producing McDonalds, accountants, retail

Society on the Move California Master Plan, 1960 set up the current system of higher education in California Top 12.5% guaranteed spot in UC Top 33% guaranteed spot in CSU Everyone guaranteed spot in JCs UCSB

EQ 6: What social and economic factors changed American life during the 1950’s?