Search Optimization You Can Do Yourself A Presentation for AMADC October 14, 2010 David Hollender Principal Online Strategist

Elements of Search Optimization Strategy & Planning TechnologyContent Which elements are critical? What can you do yourself?

What Are Your Goals? Be A JIT Solution Provider Be An Influencer Be An Authoritative Source

What’s Your Strategy? Credibility Through Visibility Topic Ownership JIT Problem Solver

Channels Web Site Optimization PR Optimization Social Media Optimization

The Optimization Process Do Research Audience, Keywords, Channels Generate/Optimize Content Select Content, Optimize, Meet Expectations Measure Results Process & Outcomes

What Else? Link Building & Credibility The Geeky Details The SEO “Way of Life”

Avoid These Roadblocks No Strategy = No ROI Inside-Out Approach Engineering Bloopers Failure to Meet Expectations

David Hollender Search the web for “Mind Sky”