Improving Your Reach: Using Social Media to Advance Individual, Organizational, & Public Health Aims Joni Watson, MBA, MSN, RN, #ONSCongress

Somewhere, somehow, at some time in the past, courageous nurses determined these skills, learned them, fought for the right to use them and taught them to other nurses. All nurses have an obligation to remember that part of nursing’s past and to keep their own skills in pace with new opportunities for nursing into the next century. ~Hildegard Peplau, 1987 #ONSCongress

The Stuff of Headlines #ONSCongress

The biggest risk in healthcare social media is not participating in the conversation. #ONSCongress

The Real Stories #ONSCongress

Global Connections & Reach #ONSCongress

The biggest risk in healthcare social media is not participating in the conversation. #ONSCongress

How do I get started? Find your social network (and your role). Learn how to use your social network. Listen to the conversation. Join the conversation. #ONSCongress

Find your social network (& your role). #ONSCongress

Learn how to use your social network. #ONSCongress

Learn how to use your social network. #ONSCongress

Listen to the conversation. #ONSCongress

Join the conversation. #ONSCongress

12-word Social Media Policy #ONSCongress Don’t lie. Don’t pry. Don’t cheat. Can’t delete. Don’t steal. Don’t reveal. - Mayo Clinic Center for Social Media

Somewhere, somehow, at some time in the past, courageous nurses determined these skills, learned them, fought for the right to use them and taught them to other nurses. All nurses have an obligation to remember that part of nursing’s past and to keep their own skills in pace with new opportunities for nursing into the next century. ~Hildegard Peplau, 1987 #ONSCongress

References Fraser, R. (2011). The nurse’s social media advantage: How making connections and sharing ideas can enhance your nursing practice. Indianapolis: Sigma Theta Tau. Goff, D.A., Kullar, R., & Newland, J.G. (2015). Review of Twitter for infectious diseases clinicians: Useful or a waste of time? Clinical Infectious Diseases, 2015 Feb 4. pii: civ071. Green, B. & Hope, A. (2010). Promoting clinical competence using social media. Nurse Educator, 35(3), Househ, M. (2015). Communicating Ebola through social media and electronic news media outlets: A cross-sectional study. Health Informatics Journal, Feb 5. pii: Lau, A. (2011). Hospital-based nurses’ perceptions of the adoption of Web 2.0 tools for knowledge sharing, learning, social interaction and the production of collective intelligence. Journal of Medical Internet Research, 13(4): e92. Lober, W. & Flowers, J. (2011). Consumer empowerment in health care amid the Internet and social media. Seminars in Oncology Nursing, 27(3), Luks, H. (2014, February 26). Go where the patients are: Why this doctor is active on social media [Web log post]. Retrieved from Melvin, L. & Chan, T. (2014). Using Twitter in clinical education and practice. Journal of Graduate Medical Education, Potter, N. (2013). Twitter for Researchers. (Slideshare Presentation), retrieved fromhttp:// http:// Richter, J.P., Muhlestein, D.B., & Wilks, C.E. (2014). Social media: How hospitals use it, and opportunities for future use. Journal of Healthcare Management, 59(6): Schmitt, T., Sims-Giddens, S., Booth, R. (2012). Social media use in nursing education. The Online Journal of Issues in Nursing, 17(3), retrieved from education.html education.html Smith, B. (2014, April 24). How Social Media is Disrupting Healthcare (And What to Do About It) [Web log post]. Retrieved from Timimi, F. (2012, April 5). 12-Word Social Media Policy [Web log post]. Retrieved fromhttp://network.socialmedia.mayoclinic.org/discussion/a-12-word-social- media-policy/ media-policy/ Wilson, B. (2014). The Nerdy Nurse’s guide to technology. Indianapolis: Sigma Theta Tau. #ONSCongress