The Cost of Advertising. How much do you think Snapchat demands per "Brand Story" ad (a branded post or "snap" that appears within the app's "Stories"

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Presentation transcript:

The Cost of Advertising

How much do you think Snapchat demands per "Brand Story" ad (a branded post or "snap" that appears within the app's "Stories" feed). $750,000

What do you think the average outlay for a 30 second commercial during the fifth season of AMC's "The Walking Dead," was? AMC $400,000 It was the costliest scripted series on TV. The Oct. 12, 2014, season premiere drew 17.3 million viewers; the March 29 season finale, 15.8 million.

How much do you think 30 seconds of ad time in the championship game of the 2015 NCAA Men's Division I Basketball Tournament on CBS, when Duke took on Wisconsin, cost? $1.55 million That's up from $1.49 million in Last year the championship game averaged 21.2 million viewers, down from 23.4 million in 2013.

What do you think the average cost for 30 seconds of commercial time in prime time broadcast TV in 2014 was? $112,000 That's up from $110,00 in 2013.

What do you think the average cost of a 30- second commercial during "The Big Bang Theory" is? $344,827 "Big Bang" averaged 16.7 million viewers last season through March 12.

What do you think the cost of one full-color ad on the front page of The New York Times is? $50,000 To appear on the Times' front page, though, marketers must commit to a certain frequency, such as front-page ads every Tuesday for six months; the total cost of running frequent page-one ads would likely top $1 million.

What do you think the cost of four weeks on Times Square's biggest billboard, Clear Channel's eight-story sign on Broadway from West 45th Street to West 46th Street, would be? $2.5 million

CPM $24.76 The average cost of a thousand impressions for a 30-second commercial in broadcast prime time in 2014, down from $25.06 in $30 The cost of a thousand impressions for a sponsored video on Instagram. $24.76 The average cost of a thousand impressions for a 30-second commercial in broadcast prime time in 2014, down from $25.06 in $35 The cost for a thousand impressions on Hulu for standard run-of-site in- stream video ads, with a minimum requirement of two ads per campaign.Hulu