SUPPORTING PEOPLE IN EMPOWERMENT ADVOCACY AND KNOWLEDGE! Brand Development Logo Creation.

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Presentation transcript:

SUPPORTING PEOPLE IN EMPOWERMENT ADVOCACY AND KNOWLEDGE! Brand Development Logo Creation

Logos can be marks, symbols or pictures, letters or words that are easy for others to connect to. WHAT IS A LOGO?

GOAL OF THE TRAINING: Gather information about your self advocacy organization to create a logo. Create a logo. Identify places or items that your logo can be used to market your organization.

Use logo to attract members who can use your services. Attract new members and advisors. Attracts supporters and sponsors who help expand income. LOGO AS A MARKETING TOOL

Promotes leadership. Promote self advocacy in the community. LOGO AS A MARKETING TOOL

Self Advocates Becoming Empowered What does the logo tell us about the organization? EXAMPLE OF A LOGO

Southwest Institute for Families and Children What does the logo tell us about the organization? EXAMPLE OF A LOGO

Arizona Bridge to Independent Living (ABIL) What does the logo tell us about the organization? EXAMPLE OF A LOGO

 Letterhead  Business cards  Flyers  Brochures  Newsletters  signatures USING YOUR BRAND LOGO HERE ARE SOME IDEAS

 Website  Social network pages like YAKKIT.org, Facebook  Newspaper articles  T.V. or Radio commercials USING YOUR BRAND LOGO HERE ARE SOME IDEAS

Logos must be clear and easy to understand. Logos are used to connect your membership and promote leadership. When you use logos, it helps the community connect to your advocacy issues. Logos help expand income through marketing.

What are logos? What are logos based on? Why is it important to have logos for your self advocacy group? ASK YOURSELF THESE QUESTIONS

NOW YOU TRY

What do people think about us now? What would we like people to think? BRAINSTORMING IDEAS

CREATING A LOGO BRAND Ask each person to circle the words that they think give your organization power. Put a big paper on the wall so we can see it. Circle the powerful words

What words describe our organization? Turn the words into a picture. What would that look like? PICTURE YOUR LOGO

Ask your group what ideas go together. Design it: Put words and pictures together. Vote for the top 3. CREATING A LOGO BRAND

Vote with small group If you have time ask your members to vote. Or have a logo contest using the information to inspire others. PICKING YOUR LOGO IS IMPORTANT

BRAND DEVELOPMENT LOGO CREATION Please post questions and comments in our comment section. Resources and more information can be found in our links section.