Mark Darley Group HR Manager Scotland and Northern Ireland.

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Presentation transcript:

Mark Darley Group HR Manager Scotland and Northern Ireland

2Come alive Attraction, Assessment, Selection - how one employer makes use of ‘the digital world’ s Story so far……. What we have learnt What next? Concentrate on attraction Case study on Enterprise not trying to convert you I am no specialist but you don’t have to be to be effective

3Come alive 2005 No employer brand – Copied USA On campus with stands with no brand Come Alive was created 80% of traffic was generated by paid visits generated by jobs board

4Come alive Limitations and Objectives Goal was to raise awareness and drive applicants to the site…. simple Limited control over who you reach Expensive – 12 month campaigns on over 15 sites with postings in the 100’s Very labour intensive Low conversion rates

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7Come alive 2016 Social media equals 12% of all traffic to the site, more than all paid advertising Application to hire ratio improved by 39% Traffic from search engines up by 52% in one year 45% of traffic came from searches 61% of these searches came from unbranded searches i.e. search did not contain ‘Enterprise’

8Come alive 2016 Reduction in paid advertising every year in the last 4 years Avg 17% Click through with a 44% high (Industry average – 1-2% B Hodes) 29% Bounce rate 6% Apply

9Come alive 12 Million+ people blog via Social Networks 23% of internet time is spent on blogs and social networks Companies with a blog have 97% more inbound links than others B2B marketers using blogs generate 67% more leads

10Come alive HEADING Click here to edit this copy

11Come alive HEADING Click here to edit this copy 7th on list Only employer (Barclays Life Skills Advert)

12Come alive HEADING Click here to edit this copy 6th on list Only Employer

13Come alive HEADING Click here to edit this copy

14Come alive Our presence

15Come alive Enterprisecares

16Come alive HEADING Click here to edit this copy Everyone not just a central one

17Come alive HEADING Click here to edit this copy Dive in….

18Come alive HEADING Click here to edit this copy

19Come alive HEADING Click here to edit this copy

20Come alive What Next

21Come alive HEADING Click here to edit this copy

22Come alive HEADING Click here to edit this copy

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24Come alive HEADING Click here to edit this copy

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27Come alive More than 2 users sign-up for LinkedIn every second There are over 39 million students & recent college graduates on LinkedIn LinkedIn reaches a total of 200 countries and territories geographically 41% of LinkedIn visits are via Mobile 44K is the average number of daily LinkedIn mobile Job applications

28Come alive Get in touch with us Visit Like us on Facebook /EnterpriseRentACarJobsEurope Follow us #eracscotland Connect with our recruiters on Linked-in Watch us on YouTube /eracjobs

29Come alive Q&A