Business Identity System: Logo Business Card (front & back) Letterhead

Business Identity An Identity describes the visual devices used to represent the company. Identity systems are a visual components package that is paired with style guidelines and used as a framework to ensure the corporate image is cohesive and consistent.

Business Cards must include: Finished front/back Logo Business name Your name and contact information Composition, text font and color scheme of card are cohesive with letterhead Must be 3 ½” x 2” in size

Card Size Standard card size is 3 ½” x 2” Bleed: printing that goes beyond the edge of the document before printing. It is the area to be trimmed off Make your document with a ¼” bleed all the way around =.125” all 4 edges 3 ½” 2”

Letterhead must include: Logo Business name Contact information of business Layout design includes negative space for writing. Design composition, text font and color scheme are visually interesting and cohesive with business card