“Making Change Happen” Teenage Girls Physical Activity Summit September 2010 Niamh Martin NHS Health Scotland

Five-year review of ‘Let’s Make Scotland More Active’ – A strategy for physical activity February 2009

Scottish Health Survey 2008 Percentage Points to Target

Focussed support from the Scottish Government  Nationally Funded PA Projects  Teenage Girls (and Older Adults)  Outcomes focussed and supported project planning  Building on experience to date  Health inequalities focus  Not intended as the sole driver to achieving long term change in population levels of physical activity  Minister’s call for summit to raise awareness and enable joined up approach to address poor teenage girl participation

Teenage Girl Summit “Making Change Happen” September

On the day... BARRIERS EVIDENCE FROM RESEARCH ACTION RESEARCH NATIONAL SURVEILLANCE DATA OWN EXPERIENCE

Key Learning about Barriers  Complex, multi-faceted “In our BME groups...some of the young women who come to our sessions, their father’s don’t know that they come. Some don’t allow their daughters to take part. There are also issues with boys just being in the same venue, so like if it’s a youth club and there are boys in the other room, that’s still a problem. Then there’s the issue of “when”, Friday is prayer day for Muslims, so we can’t have classes on a Friday. And you have to think about what you’re doing because the clothing can be very restrictive.”

BME example in picture

Key Learning about Barriers  Collective Responsibility, Collaborative Action

Key Issues to be Addressed (Summit Participants)  Lack of consultation with teenage girls  The need for appropriate role models  Knowledge, Attitudes, Behaviour (KAB) (a) PA, and (b) female participation in particular  Programme/activity design – teenage girl specific  Media influence  Workforce development issues – working with “inactive girls”  Strategic influence in supporting/facilitating female physical activity participation Full recommendations paper accessible via PAHA website:

Key Recommendations

 Teenage girls a stated priority; national and local  Programme design and delivery essentials (next slide)  Role Models/ Champions  Workforce development – working with “inactive” girls  National and local media have a role in normalising female participation

Programme Design and Delivery Essentials  Consultation with girls – before, during and after  Social aspect is the priority, activity programme is the medium  Principles of: respect, empowerment, participation and enjoyment  Purpose: To learn, to develop, to improve  Do your Research – Know your target group!  Work with the right people – commitment and motivation  Time & Patience – Lots of!

Going Local  How are these recommendations currently being taken forward locally?  What needs to happen to strengthen this work?  What is not currently being progressed? - What needs to be done to address this? - Who needs to be involved in making it happen?  We welcome your thoughts in this afternoon’s session