Zaap Visualization of web traffic from http server logs.

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Presentation transcript:

Zaap Visualization of web traffic from http server logs

Target Users  Web Developers Identify problems Collect statistics on users browsers  Site owners Evaluate return on investment  Marketing departments Track traffic sources Evaluate ad campaigns View traffic trends

Tasks  View traffic patterns over time  Filter display by many variables Date Page Browser Entry page Error codes User statistics Purchasing behavior Referral page / Search terms

Data  Automatic web server logs analyzed to identify patterns.  Example: revitupracing [25/Apr/2006:10:33: ] "GET /stylesheet.css HTTP/1.1" " "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1;.NET CLR ;.NET CLR )"

Scenario of use  Joe Corp. just launched some new products on their website and they want to know how that launch is effecting the traffic that views their existing products.

Evaluation  Define detailed tasks  Create paper prototypes for those tasks  Observe users interacting with the paper prototype. Looking specifically for: Ease of use Accuracy User satisfactions Unforeseen applications that we might want to support

Risks  Because of the complexity of our data set we may not be able to base our paper prototypes on real data, we may have to simulate typical data instead.  Hypothermia

Design ideas  Graphical display of traffic over time. Bar graph or something similar  Filter the data with sliders bar grams based on the variables identified before.  Option to toggle display of traffic between different metrics Page views Bandwidth usage etc.