talks! Social Media Decision Making September 21, 2010 Audio is only available by calling this number: Conference Call: ; Access Code: Sponsored by

Social Media Decision Making Conference Call: Access Code: Using ReadyTalk Chat & raise hand All lines are muted If you lose your internet connection, reconnect using the link ed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support:

Social Media Decision Making Conference Call: Access Code: You are being recorded… Streaming into Second Life This seminar will be available on the TechSoup website along with past webinar presentations: – You will receive a link to this presentation, material and links. After the webinar, you can ask follow-up questions in the Virtual Community Forum: – Twitter hashtags: #techsoup

talks! Social Media Decision Making Presenters: Laura Quinn, Tex Dworkin Sponsored by

Social Media Decision Making Conference Call: Access Code: We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential

Social Media Decision Making Conference Call: Access Code:

Social Media Decision Making Conference Call: Access Code: Today’s Speakers Tex Dworkin Global Exchange Laura Quinn Idealware Facilitator: Kami Griffiths, TechSoup Assisting with chat questions: Becky Wiegand, TechSoup, Andrea Berry Idealware

Social Media Decision Making Conference Call: Access Code: Agenda Social Media Decision Guide Tools that organizations find successful Case Study: Global Exchange Tracking impact How to get buy-in Differences between Facebook and Twitter Time commitment Photo & video sharing tools

talks! A Five Piece Research Study

Social Media Decision Making Conference Call: Access Code: Nonprofit Social Media Decision Guide

Social Media Decision Making Conference Call: Access Code: A Plethora of Resources Helpful narrative and examples Worksheets to guide you And a directory of consultants All based on real research!

Social Media Decision Making Conference Call: Access Code: High Level Survey Social Media to Meet Nonprofit Goals survey Online survey of an informal sample of 460 nonprofit staff members already using social media

Social Media Decision Making Conference Call: Access Code: Discussion Groups and Case Studies We collected stories of social media use More than 290 nonprofit staff members volunteered verbal pr written information about what social media channels they are using, for what, and how it’s working

Social Media Decision Making Conference Call: Access Code: Facebook and Twitter Surveys 271 frequent Facebook users took our survey about how they might use Facebook to evaluate nonprofits; 69 frequent Twitter users took a similar survey about Twitter We surveyed frequent social media users about nonprofit topics

talks! What Tools Do Organizations Find Successful?

Social Media Decision Making Conference Call: Access Code: Reaching Out From the high level survey

Social Media Decision Making Conference Call: Access Code: Enhancing Relationships From the high level survey

Social Media Decision Making Conference Call: Access Code: Fundraising From the high level survey

Social Media Decision Making Conference Call: Access Code: What More Specific Results? Some results were mentioned a lot in discussion groups and case studies

Social Media Decision Making Conference Call: Access Code: Global Exchange® is an international human rights organization dedicated to promoting social, economic and environmental justice around the world.

Social Media Decision Making Conference Call: Access Code: Do Good Biz provides marketing and social media support services to mission driven businesses and organizations. dogoodbiz.com

Social Media Decision Making Conference Call: Access Code: Global Exchange Social Media Tools Blogs: globalexchange.org/blogs/ Facebook : facebook.com/globalexchange Twitter: twitter.com/globalexchange Flickr: flickr.com/photos/globalexchange YouTube: youtube.com/globalexchangevideo

Social Media Decision Making Conference Call: Access Code: Example of How Global Exchange Put Social Media Tools to Use

talks! Facebook

Social Media Decision Making Conference Call: Access Code: Would You Refer to Facebook? “Would you look for a Facebook Page for an organization with which you were considering volunteering?” How often do you use Facebook?

Social Media Decision Making Conference Call: Access Code: Would You Refer to A Website? “Would you look for a website for an organization with which you were considering volunteering?” How often do you use Facebook?

Social Media Decision Making Conference Call: Access Code: Does a Page Encourage Confidence? “Would you be more likely to volunteer if the nonprofit had a Facebook page (as opposed to no Facebook presence at all)? How often do you use Facebook?

Social Media Decision Making Conference Call: Access Code: What About the Number of Fans?

Social Media Decision Making Conference Call: Access Code: What’s Facebook Effective For? Our research shows: Increasing feedback and discussion Driving traffic to your website– and thus spreading information Building an list Attracting event attendees

talks! Twitter

Social Media Decision Making Conference Call: Access Code: Why Twitter?

Social Media Decision Making Conference Call: Access Code: How Are People Interacting with Nonprofits?

Social Media Decision Making Conference Call: Access Code: Are They Really Listening?

Social Media Decision Making Conference Call: Access Code: What’s it Good For? From our qualitative data: Connecting with like- minded organizations Connecting with the media Engaging people with frequent updates Providing near-real- time-updates Coordinating in real time

talks! How Much Time Does it Take?

Social Media Decision Making Conference Call: Access Code: How Much Time are They Putting In? The most successful orgs averaged about 2 hrs/wk per channel Not a single respondents who spent less than 1 hr/wk felt they were seeing results

Social Media Decision Making Conference Call: Access Code: How Many Are Succeeding? Of those who spent at least two hours a week on social media… Substantial Success54% Inconclusive Success5% No Success19% Don’t Know7% Case study analysis

talks! Photo and Video Sharing

Social Media Decision Making Conference Call: Access Code: Not Much “Social” Use As of Yet There were few examples from our research of “social” uses of photo and video sharing sites. Most people were simply using them to post.

Social Media Decision Making Conference Call: Access Code: Rails-to-Trails Conservancy in Flickr 249 Group Members Photo Pool Discussion Board “About” Section Message from admin to tag photos for a specific event

Social Media Decision Making Conference Call: Access Code: Contests (Nature Conservancy) Give people a fun incentive to participate

Social Media Decision Making Conference Call: Access Code: Repower America’s Video Website

Social Media Decision Making Conference Call: Access Code: Earthjustice: YouTube Channel Brand your channel Supporters subscribe to the channel Archive your videos

Social Media Decision Making Conference Call: Access Code: “Viral” Videos “Going viral” is more of an aspiration than a strategy Tell a terrific story via video – which you can then post on a site like YouTube or Blip.tv

Social Media Decision Making Conference Call: Access Code: Surveys, a Strategy Shaping Tool

Social Media Decision Making Conference Call: Access Code: Resources Idealware Social Media Decision Guide Global Exchange Blog DoGoodBiz

talks! Questions? Submit your questions using the chat box.

Social Media Decision Making Conference Call: Access Code: Continue the Discussion… Additional questions can be answered by posting in the Virtual Community Forum: –

Social Media Decision Making Conference Call: Access Code: Upcoming Webinars Donor Management Solutions –Thursday, September 30, 11 a.m. Pacific

Social Media Decision Making Conference Call: Access Code: Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html

talks! Thank you! Please complete the post event survey! Kami Griffiths,