copyright netCORE Solutions Sabir Shaikh Associate Vice President (Product Marketing - Falconide) netCORE

copyright netCORE Solutions You will get an with slides and recording post webinar Please use the chat window to ask questions during the webinar Use below hashtags and handle to tweet during the #netCOREWebinar #falconide #transactional Tweet Questio n Slides & Recording THINGS TO REMEMBER…

copyright netCORE Solutions WHAT TRANSACTIONAL S ARE? Any message that is sent in response to a specific action / event / time. These are s that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion. Account registration (Welcome )

copyright netCORE Solutions Account registration (Welcome ) Transaction notification WHAT TRANSACTIONAL S ARE? Any message that is sent in response to a specific action / event / time. These are s that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.

copyright netCORE Solutions Account registration (Welcome ) Transaction notification Password reset WHAT TRANSACTIONAL S ARE? Any message that is sent in response to a specific action / event / time. These are s that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.

copyright netCORE Solutions Account registration (Welcome ) Transaction notification Password reset Order confirmation WHAT TRANSACTIONAL S ARE? Any message that is sent in response to a specific action / event / time. These are s that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.

copyright netCORE Solutions Account registration (Welcome ) Transaction notification Password reset Order confirmation Cart Abandonment / In stock / We Missed you WHAT TRANSACTIONAL S ARE? Any message that is sent in response to a specific action / event / time. These are s that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.

copyright netCORE Solutions Account registration (Welcome ) Transaction notification Password reset Order confirmation Cart Abandonment / In stock / We Missed you Missed call Notification WHAT TRANSACTIONAL S ARE? Any message that is sent in response to a specific action / event / time. These are s that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.

copyright netCORE Solutions Account registration (Welcome ) Transaction notification Password reset Order confirmation Cart Abandonment / In stock / We Missed you Missed call Notification Birthday / Anniversary WHAT TRANSACTIONAL S ARE? Any message that is sent in response to a specific action / event / time. These are s that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.

copyright netCORE Solutions Account registration (Welcome ) Transaction notification Password reset Order confirmation Cart Abandonment / In stock / We Missed you Missed call Notification Birthday / Anniversary Shipping details WHAT TRANSACTIONAL S ARE? Any message that is sent in response to a specific action / event / time. These are s that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.

copyright netCORE Solutions Account registration (Welcome ) Transaction notification Password reset Order confirmation Cart Abandonment / In stock / We Missed you. Missed call Notification Birthday / Anniversary Shipping details Invoice or itinerary details WHAT TRANSACTIONAL S ARE? Any message that is sent in response to a specific action / event / time. These are s that are created and sent using an APPLICATION / CRM / LMS / SAP – based on a pre defined templates for respective occasion.

copyright netCORE Solutions You can send these s using tools like

copyright netCORE Solutions WHY THEY ARE IMPORTANT? Expected Critical Your first impression Must send & Must Deliver Happy Connects OR Lost Customer Some Facts: Transactional s have 8x the open rates compared to campaigns They also generate 6x more revenues compare to batch blast Not only they generate higher open rates but also a decent reading time. Users consider them important as they’re mostly sent basis user action or request

copyright netCORE Solutions One thing is certain in Business. You and everyone around you Will make mistakes. - Richard Branson

copyright netCORE Solutions Mistake #1

copyright netCORE Solutions Perception that all transactional s reach the inbox Mistake #1

copyright netCORE Solutions Mistake #1 ALL TRANSACTIONAL S REACH THE INBOX. RIGHT? WRON G About 25% of transactional s do not reach customer inboxes

copyright netCORE Solutions Mistake #1 WHY WOULD TRANSACTIONAL S LAND IN SPAM FOLDER? Setting up the authentications  SPF / DKIM / DMARC Domain Confusion Reputation  IP / Domain / Envelope Balancing the Content Not Building reputation

copyright netCORE Solutions Mistake #2

copyright netCORE Solutions Bounces are a part of ing Life Mistake #2

copyright netCORE Solutions Mistake #2 “Bounce” is defined as people to whom you send s but they don’t receive it because those ids don’t exist Continuing to send s to Hard Bounce ids carries a potential threat to your Domain & IP reputation and MSPs might label you as spammer

copyright netCORE Solutions Mistake #2 WHAT YOU ARE DOING WRONG Don’t do double opt-in Your list is not clean & updated  (incorrect ids, invalid domains and typos) Overdoing bounce retries Do not BLOCK hard bounces, unsubscribes and abuse complainers

copyright netCORE Solutions Mistake #3

copyright netCORE Solutions Delivery Speed “ Doesn’t Matter ” Delivery Speed “ Doesn’t Matter ” Mistake #3

copyright netCORE Solutions Mistake #3 Fact is, s not reaching on time may result into Loosing sales, increased customer calls, low customer satisfaction

copyright netCORE Solutions Mistake #3 TIME VS IMPACT OTP and password reset links- 20 seconds – 1 Minute Abandoned cart s -20 mins / 5 % conversion Complain Autoreply-10 Seconds Order Confirmation- 1 – 3 Minutes Speed is an essential part of a sales recovery , with a 50% drop in performance after 24 hours

copyright netCORE Solutions Mistake #3 Choosing the Right ESP could change things dramatically & Significantly improve the Delivery Speed.

copyright netCORE Solutions One answer to all challenges of Transactional Delivery

copyright netCORE Solutions Mistake #4

copyright netCORE Solutions Tracking your transaction al s is not important Mistake #4

copyright netCORE Solutions Mistake #4 WHAT YOU NEED TO TRACK Delivered Bounces Opens & Clicks Unsubscribe Spam

copyright netCORE Solutions Mistake #5

copyright netCORE Solutions Transactional s are only about transaction notifications Mistake #5

copyright netCORE Solutions Mistake #5 A major travel site generates 45% of its profits from triggered messages that make up only 3% to 5% of its total message volume Source: Insider "Triggered s: Low Volume, High Returns"

copyright netCORE Solutions Mistake #5 An online specialty-products retailer found that 40% of its revenue comes from transactional/triggered messages, which make up only 4% of volume Source: Insider "Triggered s: Low Volume, High Returns"

copyright netCORE Solutions TRANSACTIONAL S: LOW VOLUME, HIGH RETURNS

copyright netCORE Solutions TRANSACTIONAL S: LOW VOLUME, HIGH RETURNS Yet few brands have capitalized on the power these s have to 1.Educate customers

copyright netCORE Solutions TRANSACTIONAL S: LOW VOLUME, HIGH RETURNS Yet few brands have capitalized on the power these s have to 1.Educate customers 2.Capture new leads

copyright netCORE Solutions TRANSACTIONAL S: LOW VOLUME, HIGH RETURNS Yet few brands have capitalized on the power these s have to 1.Educate customers 2.Capture new leads 3.Drive revenue (contextual upselling)

copyright netCORE Solutions TRANSACTIONAL S: LOW VOLUME, HIGH RETURNS Yet few brands have capitalized on the power these s have to 1.Educate customers 2.Capture new leads 3.Drive revenue (contextual upselling) 4.Drive revenue (relevant targeting)

copyright netCORE Solutions Essentials Inbox placement Core function is to focus on delivering these s to the inbox Infrastructure Dedicated IPs and infrastructure Data Security Certified global datacenters Scalability Resource & Cost Performan ce Tracking. Infrastructure keeps scaling as client's volumes grow Cost effective with capabilities of high level data integrations(reducing resource burden) Not just technological capability but also offers array of services consultancy and detailed reporting OUTSOURCIN G IN- HOUSE Challenge Limited GOOD Limited Mandatory & expensive Challenge

copyright netCORE Solutions KEY TAKEAWAYS Transactional s are your face value of your brand They need special treatment Save yourself from lots of Manual Customer Handling, set your triggers right Bounce management is the key to deliver mails into inbox Authentications are MUST and can’t be overlooked Tracking will bring useful insights which eventually will transform into revenue Cross promotion is a serious business, take it seriously Involve Marketing into your Template Creation & Trigger formation Strategy

copyright netCORE Solutions For Desired In boxing & End to End Tracking….

“ “ Experience the Falconide Demo, send us on Q/A copyright netCORE Solutions

Thank you for joining We will the recording and slides to you soon “ “ copyright netCORE Solutions Stay Connected netCORE marketingcloud.co m/ netCORE marketingcloud.com/bl og/ netCORE - solutions netCORE Solution