Phoenix InfoNews in China Source: CTR - CNRS 2015 (Nov 2014 - Apr 2015) 36 cities in China.

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Presentation transcript:

Phoenix InfoNews in China Source: CTR - CNRS 2015 (Nov Apr 2015) 36 cities in China

CNRS CTR-China National Resident Survey (CNRS) Conducted by CVSC-TNS Research Co. Ltd. (CTR) Personal interview + self completion questionnaire to individuals Aged 15+ registered permanent residents Living in 36 China cities Fieldwork conducted in Nov Apr 2015

CNRS - 36 cities in China Beijing Changchun Changsha Chengdu Chongqing Dalian Foshan Fuzhou Guangzhou Guiyang Hangzhou Haikou Harbin Hefei Jinan Kunming Lanzhou Nanchang Nanjing Nanning Ningbo Qingdao Shanghai Shenzhen Shenyang Shijiazhuang Suzhou Taiyuan Tianjin Wenzhou Urumqi Wuxi Wuhan Xian Xiamen Zhengzhou

TV is the highest reach media in China Daily reach rate% Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773)

Time Spent across the day on TV vs. Online Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Yesterday Usage %

Phoenix InfoNews is the no. 2 overseas regional channel Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Channels watched in Past 4 weeks % watched Past 4 weeks

Phoenix InfoNews is the no.2 oversea regional channel amongst High Household Income group with RMB20,000+ % watched Past 4 weeks Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ with monthly household income RMB20,000+ in 36 China cities (13,396,936/ 3,477); Channels watched in Past 4 weeks

Phoenix InfoNews is the no. 2 overseas regional channel amongst High Personal Income group with RMB15,000+ % watched Past 4 weeks Source: CTR-CNRS Nov 2014 to Apr 2015 Universe/ Sample: Individuals 15+ with monthly personal income RMB15,000+ in 36 China cities (4,107,315/ 1,113); Channels watched in Past 4 weeks

Phoenix InfoNews viewer profile - Gender All 15+ in 36 cities Phoenix InfoNews viewers Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Past 4 weeks Phoenix InfoNews viewers (6,363,479/2,084) Male 52% Female 48% Female 40% Male 60%

Profile % Phoenix InfoNews viewer profile - Age Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Past 4 weeks Phoenix InfoNews viewers (6,363,479/2,084)

Phoenix InfoNews viewers are well-educated >77% Phoenix InfoNews viewers receive professional or above education Profile % Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Past 4 weeks Phoenix InfoNews viewers (6,363,479/2,084)

Phoenix InfoNews viewers are more affluent 58 % Phoenix InfoNews viewers with monthly household income RMB10,000 or above Profile % Monthly household income Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Past 4 weeks Phoenix InfoNews viewers (6,363,479/2,084) Remarks - “Refuse to answer” respondents are excluded.

Phoenix InfoNews viewers hold higher positions >60% Phoenix InfoNews viewers with managerial grade or above occupation Profile % Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Past 4 weeks Phoenix InfoNews viewers (6,363,479/2,084) Remarks - “Refuse to answer” respondents are excluded.

Phoenix InfoNews viewers are more likely to have both business and leisure air travels Profile % Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix InfoNews viewers (6,363,479/2,084) Purposes of Air Travel

Phoenix InfoNews viewers are more likely to travel with tour groups and packages Profile % Most Often Travel methods Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix InfoNews viewers (6,363,479/2,084)

Phoenix InfoNews viewers are more likely to have Leisure Air Travels Leisure Air Trips in past 12 months Profile % Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix InfoNews viewers (6,363,479/2,084)

Phoenix InfoNews viewers enjoy their leisure time Agree / Strongly agree % Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix InfoNews viewers (6,363,479/2,084)

Profile % Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Past 4 weeks Phoenix InfoNews viewers (6,363,479/2,084) Phoenix InfoNews viewers are more likely to have hi-tech consumer durables

Phoenix InfoNews viewers are planning to have home improvements Plans to carry out in next year Profile % Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix InfoNews viewers (6,363,479/2,084)

Phoenix InfoNews viewers purchase watches for personal consumptions Purpose of purchasing watches Profile % Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix InfoNews viewers (6,363,479/2,084)

Phoenix InfoNews viewers are more financially aware *including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Overseas Investment, Others. Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix InfoNews viewers (6,363,479/2,084) Profile %

Phoenix InfoNews viewers are more financially aware Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities + Past 4 weeks Phoenix InfoNews viewers with intend to make an investment in next year ** (2,696,585/ 786) Profile % **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment,, Overseas Investment, Others. Intend to make investment within 1 year

Phoenix InfoNews viewers love using credit card Profile % Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773) Past 4 weeks Phoenix InfoNews viewers (6,363,479/2,084)

Phoenix InfoNews viewers lead a quality lifestyle they are more likely to buy high quality products Agree / Strongly agree % Source: CTR-CNRS Nov Apr 2015 Universe/ Sample: Individuals 15+ in 36 China cities (148,732,772/41,773); Past 4 weeks Phoenix InfoNews viewers (6,363,479/2,084)