Best Practices for Professional Uses of Social Media Lori Delaney Candice Hogan March 23, 2011.

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Presentation transcript:

Best Practices for Professional Uses of Social Media Lori Delaney Candice Hogan March 23, 2011

Social Media Sites

Potential Uses Individuals – Facebook Profile – Twitter Account – YouTube Account – LinkedIn Account Does anyone have any of these accounts? Projects/groups/books – Facebook Fan Page – Facebook Group Page – Twitter Account – YouTube Account

General Rules Broad concepts, rules, laws, and expectations apply to all communications mechanisms including ing, giving a presentation, conversing in a meeting, etc. Be mindful of distinguishing between your personal and professional lives. Respect privacy of others. Ask for help. Story Time

Specific Settings and Examples Facebook: – National Children’s Study Facebook Fan Page – CPC Facebook Fan Page Twitter:

NCS Facebook Fan Page Wall Tab

NCS Facebook Fan Page Info Tab

NCS Facebook Fan Page Privacy Tab

NCS Facebook Fan Page Photos Tab

NCS Facebook Fan Page Photos Detail

NCS Facebook Fan Page Newsletter Tab

NCS Facebook Fan Page Media Tab

NCS Facebook Fan Page Events Tab

NCS Facebook Fan Page Events Detail

NCS Facebook Fan Page Permissions Detail

CPC Facebook Fan Page

CPC Library Twitter Public View

CPC Library Twitter Admin View

CPC Library Twitter Privacy Settings

CPC Library Twitter Saved Searches

Special Considerations Research participants’ confidentiality Naming conventions for multiple profile names Include CPC & UNC and include any standard acknowledgements Funding agency personnel review and/or approval Personal and professional lives are really blurry What happens in Vegas, stays on Google, Facebook, Twitter, etc.

Other Considerations Don’t know where to start? – Cultivate your perspective, expertise, community – Start with one and participate. Don’t need to do all. – Follow/Like other accounts to see the range of uses – Can “curate content” ahead of time to control message Keep up-to-date on privacy settings and options Include accounts in signatures, on nametags & presentations, business card.

Resources CPC Social Media Guidelines (handout) Name checker: Facebook Pages Redesign: redesign-2/ redesign-2/ Personal Facebook Privacy Guide: Six Steps for Checking your Facebook Privacy: checking-your-facebook-privacy/ checking-your-facebook-privacy/30402 UNC Social Media List: