Naomi Johnson Social Media

Social Media is a way of……  Marketing  Building communities  Pursuing relationships  Finding a job  Customer service  Crowdsourcing  Fundraising  Sharing and above all, being social!

Implement  Establish goals  Listen  Learn about your audience Who and where are they? What is their personality? Where do they hang out?  Build your online presence  Choose appropriate channels

Integrate  Use social networks to drive traffic to your website/blog  Add social sharing icons to every post and page  Add your social profiles to: Business cards signature Forum signature Brochures/leaflets newsletters

Engage  Post useful information  Ask questions  Comment on other peoples’ updates  Offer help  Recommend someone  Be consistent  Be relevant  Remember the 80:20 rule!

Optimise  Consider automation  Track your results  Be consistent!

Recommendations  Be yourself  Build a community  Use your time efficiently  Don’t get distracted  Always reply to comments/questions  Be consistent!

Thanks!  Connect with  Phone or me