Coaches With Clients presents... “High Profit JV Partnerships” Module 1: “TARGETING: How to Identify the Best JV Partners For You...”

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Presentation transcript:

Coaches With Clients presents... “High Profit JV Partnerships” Module 1: “TARGETING: How to Identify the Best JV Partners For You...”

“What’s Great About Joint Ventures?” Build your list quickly Borrow trust from someone else Build relationships faster Lowers skepticism Leverage the business of someone else Help sell out your practice or programs

“Program Overview...” What potential JV partners look for Why would they want to work with you? How to make yourself magnetically attractive Where to find JV partners How to approach them How to win them over Different kinds of JV arrangements Best ways to make sure it goes smoothly How to follow up afterwards

“Who Would Be A Great JV Partner?” Partnering with people to cross promote each other Think outside the box Affiliate Program: Like Amazon.com (Large in scale but little to no relationships.) JV Partner: Individuals you build a relationship with that you want to nurture. Predictably Irrational by Dan Ariely Large affiliate programs can be a lot to manage.

“The Benefits of Insider Secrets...” Focus on the relationship vs the person Think long term vs. short term Position yourself to be the leader in your market Help “big fish” in ways they haven’t even thought of...

“Big Mistakes That Even the Big JV Players Make...” 1.Getting too attached to the money 2.Paying small commissions 3.Not wanting to give credit for the sale 4.Assuming a “tit for tat” relationship 5.Not giving your partner enough advance notice 6.Not thinking long term

“Your Perfect Niche...” A bonus program in the member area Having a niche makes it much easier to find the right partners “Giving the dog the medicine.” Where would you like to be a spy on a secret mission?

“Exercise #1: Your Fairy Godmother” A Fairy Godmother for your business She can’t give you money or clients Brainstorm a list of all the things you would love her to do for you...

“Exercise #2: Think Bigger...” Give you an list of 10,000 prospective clients Endorsement from a well known, highly respected person in your field Get you great testimonials Build your website for you Give you feedback on your website Give you great strategies for growing your business FIELD WORK: Keep brainstorming ideas

“What Can You Do For Your JV Partners?” Think of all the things that we would love our partners to do for us and realize that these are the things you can also do to help your partners. Buddy coach your partner Give them a testimonial Help them grow their list Etc.

“Live Case Study...” Wendy: Coach for musicians Music stores CD production companies Vocal coaches Music studios Managers & agents Places where people perform Festivals Music promotion websites Café Press

“Live Case Study...” Wendy: Coach for musicians (cont.) Event planners/wedding planners Radio stations Musicians unions ASCAP/BMI Sites that sell royalty free music Clothing stores Borders (promote workshop) Borders (insert business cards)

“Your Field Work...” 1.Create your list of potential partners 2.Circle your Top 3 partners Tips Look at who they have on their list Think local Think worldwide Think about people you already know (specific people vs. categories)

“Live Case Study...” Coach for people with problem horses Horseshoer Veterinarian Horse food companies Saddle companies Horse trainers Riding clubs Horse magazines Online horse forums Horse shows/expos Humane society

Coaches With Clients presents... “High Profit JV Partnerships” Module 1: “TARGETING: How to Identify the Best JV Partners For You...”