Consumer Sales Promotions – designed to encourage customers to buy a product.

Slides:



Advertisements
Similar presentations
Chapter 17 promotional concepts and strategies Section 17.1
Advertisements

Section 17.2 Sales Promotion
Chapter 19 What Is Promotion?
Objectives Identify the characteristics of sales promotion
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies
Promotional Concepts & Strategies
Promotional Mix Sales Promotion: Represents all marketing activities used to promote sales outside of personal selling, advertising, and PR. Increase.
Promotional Concepts & Strategies
*Be prepared to discuss with the class!*
Chapter 17 - PROMOTION.
6.04 Exemplify sales promotions
4.04Exemplify sales promotions. Sales promotion is… All the communications or activities used to stimulate sales other than advertising, public relations.
Sales Promotion Chapters 18, 19
Chapter 17 promotional concepts and strategies Section 17.1
Sales Promotion and Public Relations (15) MAR 331.
Chapter 19 What is Promotion?.
Sales Promotion Marketing Co-Op.
Definition Salesperson
Sales Promotion Short term incentives, offered to customers to encourage buying.
Chapter 17 Promotional Concepts & Strategies Section 17
Promotion.
Standard 2.  Understand the role of Promotion  Define Promotion: ◦ Any form of communication a business or organizations uses to inform, persuade or.
Chapter 16 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Sixteen Personal Selling and Sales Promotion.
6.04Exemplify sales promotions. Summarize the purpose of sales promotions. Sales promotions: All the communications or activities used to stimulate sales.
Consumer Promotions #3 5 minutes to print out & turn in Press Release assignment Today I will: Define Consumer Promotion So I can: identify the various.
Sales Promotion, Events, and Sponsorships
Chapter 17 Promotional Concepts and Strategies Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion Section 17.1 Promotion and Promotional.
ADVERTISING & PROMOTION. UNIT OBJECTIVES  Objectives:  Understand the difference between advertising and promotion  Understand the various components.
Promotional Strategies Developing a Promotional Mix.
Business & Marketing Unit 6: Promotion. Business and Marketing Unit 6: PROMOTION 2 nd Semester Mr. Schurig.
SALES PROMOTION How have you been induced to buy merchandise?
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies
Consumer Promotions Objectives: Define Consumer Promotion Identify the wide variety of consumer promotions Text Books today! Read pages
 Define sales promotion and its purposes  Trade promotions vs. consumer sales promotions  Identify types of trade promotions and consumer sales promotions.
The Promotional Mix Marketing II – Advertising and Branding.
Sales Promotion Promotional activity other than advertising, personal selling, and publicity which stimulates consumer purchases.
Chapter 17: The Promotional Mix. Promotion in Marketing Promotion is persuasive communication. Product promotion is a promotional method used by businesses.
Chapter 17 Promotional Concepts and Strategies 1 Section 17.2 Sales Promotion Marketing Essentials Chapter 17 Promotional Concepts and Strategies.
Ms. Smith.  Trade promotions  Consumer promotions.
Chapter 6Slide 1 Goals  Discuss other types of promotional activities  Explain the role of selling in a business  Determine how to meet customer needs.
Chapter 19 What is Promotion?.
1 The Consumer Market Determining customer needs.
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements.
+ Promotions Marketing I. + What is a promotion? Decisions about advertising, personal selling, sales promotion, and public relations used to attract.
6.04Exemplify sales promotions. Sales promotion is… All the communications or activities used to stimulate sales other than advertising, public relations.
Promotion.
Promotion Chapter 17. Sec – Types of Promotion The characteristics of sales promotion The concept of trade promotions The different kinds of consumer.
Promotional Concepts and Strategies. Promotion Any form of communication a business or organization uses to inform, persuade, or remind people about its.
Standard 6 - Promotion What you’ll learn: Understand the nature and scope of promotion Understand promotional channels used to communicate with the targeted.
STUDENTS WILL UNDERSTAND AND DEMONSTRATE KNOWLEDGE OF PROMOTION Standard 2.
What is Promotion? There are four basic types of promotion: 1) Advertising 2) Sales Promotion 3) Personal Selling 4) Publicity.
Section 17.1 The Promotional Mix Chapter 17 promotional concepts and strategies Section 17.2 Types of Promotion.
Section 17.1 The Promotional Mix Chapter 17 promotional concepts and strategies Section 17.2 Types of Promotion.
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements.
1 CHAPTERS 11 & 12 PRICING & PROMOTION. 2 Pricing Objectives 1. Obtaining a Target Return on Investment return on investment (ROI)- amount earned as a.
Chapter 17 Promotional Concepts and Strategies1  Sales Promotion – notes  Begin Promotional Plan Project MARKETING November 6, 2015.
Promotions Marketing I.
Promotional Concepts & Strategies
Sales Promotion.
Business & Marketing Unit 6: Promotion.
Promotional Concepts & Strategies
Mrs. Alexander-Harrison
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies
Sales Promotion What is SALES PROMOTION?
Section 17.1 The Promotional Mix
Chapter 17 Bell Ringer Form students into groups of 3 or 4. Ask each group to imagine that it has been asked for help by the local pet rescue and adoption.
Types of Promotion Chapter 17.2.
Identify the elements of the promotional mix
Chapter 17 Promotional Concepts and Strategies
Section 17.2 Sales Promotion
Presentation transcript:

Consumer Sales Promotions – designed to encourage customers to buy a product

Types of Consumer Promotion Coupons – certificates that entitle customers to cash discounts on goods or services.

Types of Consumer Promotion Premiums – low-cost items given to consumers at a discount or for free – Should: –be low-cost –provide added value –negate the target audience’s price issue –effectively differentiate the product from the competition –create an immediate need to buy

Types of Premiums Factory packs (in-packs) – free gifts placed in product packages

Types of Premiums Traffic builders – (Specialty Media) pen, calendar, key- chain given free for visiting or attending event

Types of Premiums Coupon plans – ongoing program offering a premium in exchange for labels, coupons or other tokens from one or more purchases.

Incentives – generally higher- priced products earned and given through contests, sweepstakes, and rebates Contests – activities that require demonstration of a skill Sweepstakes – game of chance

Incentives Rebates – discounts offered to customers who purchase

Product Samples Free, trial-size sample Distributed through mail, door-to- door, or at a retail or trade show Especially important with new products

Sponsorship The sponsoring company pays a fee for the right to promote itself and its products or services at or on a set location May negotiate the right to use logos and names on retail products

Promotional Tie-In Involves arrangements between one or more retailers or manufacturers. Ex: McDonald’s and Fisher-Price Toys

Product Placement Featuring a product at a special event, on television, or in the movies Click on the “Pieces Icon” to learn about the history of product placement.

Loyalty Marketing Programs Frequent buyer programs Reward customers for making multiple purchases

Point-of-Purchase Displays Placed in high- traffic areas and promote impulse purchases.

Who is your Client?