License Development

Emerging Strategies infuses intellectual property and marketing information into the development and design process of new products. The performance of these two critical steps earlier in the product’s life helps optimize its predictable acceptance and profitability while avoiding potential serious problems.

Licensing Opportunities for Licensing

Web PostingRolodexYellow Pages Emerging Strategies Identifies Nonobvious Applications Identifies Nonobvious Markets Educates Potential Users Cultivates Need Engages Potential Licensees Locates Strategic Partner Maximizes Revenue Produces Results Cost Effective YES NO MAYBE NO MAYBE NO MAYBE YES MAYBE NO MAYBE YES MAYBE Methods for Securing Licensing

Converting Opportunities Into Licenses

Step 1 IP Analysis Determine Technology “Essence” Identify Potential Applications for Technology Identify “Fields” for Applications Identify Potential Impediments/Opportunities and Interested Parties by Field Step 2 Marketing Analysis Identify Markets for Applications and Fields Identify Relevant Companies in Markets Identify Products that Could Employ Applications Step 3 Strategic Engagement Prioritize Potential Licensees Engage Priority Candidates

Identify Patent for Licensing Identify Proprietary Features of Patent Identify Patents Related to Features Identify Patents on Technology that Could Incorporate Features Patent NumberIssue DateFieldAssigneeStateCountryHoldingSize

Patent NumberIssue DateFieldAssigneeStateCountryHoldingSizePatent NumberIssue DateFieldAssigneeStateCountryHoldingSizePatent NumberIssue DateFieldAssigneeStateCountryHoldingSizePatent NumberIssue DateFieldAssigneeStateCountryHoldingSizePatent NumberIssue DateFieldAssigneeStateCountryHoldingSizePatent NumberIssue DateFieldAssigneeStateCountryHoldingSizePatent NumberIssue DateFieldAssigneeStateCountryHoldingSizePatent NumberIssue DateFieldAssigneeStateCountryHoldingSize Market Identification Competitive Landscape Company/Product Identification Identify Potential Users Prioritize Potential Candidates

Maximum Revenue Cross Licensing Business Partnerships Mass Mail Direct Mail Follow Up Telephone Call Telephone Introduction Direct Mail Follow up Seminar In-House Presentation Prioritize Engagement Options

Identify Patent for Licensing Identify Patents Related to Features Identify Patents on Technology that Could Incorporate Features Ascertain Fields and Applications For Features Identify Related Businesses in Each Field Example Example: Step 1: IP Analysis Identify Proprietary Features of Patent

Example: Step 2: Marketing Analysis

Example: Step 3: Strategic Engagement Prioritize Product Development Management Marketing Management Engineering Emissions Product Development Government Affairs Environmental Affairs Product Development Management Marketing Management Engineering Product Development Management IdentifySelect ContactSelect Medium Direct Mail Brochure Phone call Mass Mail Brochure Selective follow- up Mass Mail Brochure Maximum Revenue Cross Licensing Business Partnerships

7416 Lynnhurst Street Chevy Chase, MD United States Phone- (301) Fax- (301)