Real4You

Retail business system Property development Supermarket supplies Logistics Supermarket operations Marketing

Construction – life cycle Offices For foreign companies Houses For managers And new rich Retail outlets Industry properties Logistics properties Normal Appartments And houses

Small Implementation risk high High Value Creating Potential Low Software Int‘l growth Software – international growth Retail - food processing Real estate – construction Competitive battles Internal battles Competitive battles Internal battles Construction Food processing

Software business system MNC centres ContractingSMEs System integrators Recruit thousands Of developers. Boost salaries Bring in new skills. Still expanding. Easy entry point Few develop products Fewer goto market Handful goes abroad On a low level Contract work and Web design. Huge demand. Some productize. Bundling. Focusses on big Organisations. Foreign competition Government Emerging. Huge demand. Bigger contracts face for. competition, smaller do not. Network efficiencyPioneering innov. Diff. InnovationVolume efficiency XXX HardwareClient Hardware Operating systems DatabasesSupportRetail Research & development Operations, Maintenance Marketing Deployment, Integration Client

Competition Suppliers Buyers Sub stitutes Threat Of new entrants Easy to enter, except for red tape and much change in regulation Fragmented, big foreign guys go only after big construction. Medium Low Medium Low Desperate to build, ever more money pushing in commercial property and get decent quality Hardly any: Internet, eCommerce underdeveloped, for food does not apply Unskilled workers: low Engineers with western skills: high Raw materials: low Few competitors; big ones only focus on large projects like highways or shopping centres; nobody provides wetsern quality for commercial or private property. Bargaining power in construction KSFs: -Capital -Good foremen and field engineers -Contacts to local suppliers -Contacts to buyers

KSFs: -Capital -Good foremen and field engineers -Contacts to local suppliers -Contacts to buyers Competition Suppliers Buyers Sub stitutes Threat Of new entrants M M M L L

Competition Suppliers Buyers Sub stitutes Threat Of new entrants Easy to enter, except for red tape and much change in regulation Not yet in EU – many wait. Later: high Low Medium Low Retailers need local supplies at local prices at EU standards and decent quality Imports too expensive. Food is always needed. Local market. Lots of potential for agriculture production; currently fragmented and unorganized Most competitors are being wiped out by new EU standards. Bargaining power in food processing, niches KSFs: -Quality supplies -Being in the market with license -Knowing regulation -Deliver at EU standards -Nationwide delivery

KSFs: -Quality supplies -Being in the market with license -Knowing regulation -Deliver at EU standards -Nationwide delivery Competition Suppliers Buyers Sub stitutes Threat Of new entrants M M M L L

Competition Suppliers Buyers Sub stitutes Threat Of new entrants M-H L-H L M

Value chain food processing Fresh foodlogistics pre- processing Packaging labelling JIT logistics

Construction Financingmaterials Civil engineering Sub contractors developers