Social Media for Grassroots Advocacy June 22, 2012 A presentation to People First of Nevada by Marcia O'Malley.

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Presentation transcript:

Social Media for Grassroots Advocacy June 22, 2012 A presentation to People First of Nevada by Marcia O'Malley

What you will learn…  What Social Media is and why you should care  5 Steps to building an advocacy campaign  4 ways to use the Internet and social media  How to use online “action centers” 2 © 2012 Mindful Media Services

What is social media and why is it important to an advocacy campaign? 3 © 2012 Mindful Media Services

Websites and Blogs © 2012 Mindful Media Services4

Multimedia and Video Chatting © 2012 Mindful Media Services5

Social Networks © 2012 Mindful Media Services6

Live Streaming and Livecasting © 2012 Mindful Media Services7

Social Gaming © 2012 Mindful Media Services8

In 60 Seconds...  48 hours of content is uploaded on YouTube  1,500 blog messages are posted  168 million s are sent 9 © 2012 Mindful Media Services

In 60 Seconds...  79,364 wall posts are made on Facebook  100+ new accounts are set up on LinkedIn  98,000 tweets are made on Twitter 10 © 2012 Mindful Media Services

5 Steps in Building an Advocacy Campaign 1. Create social media accounts 2. Identify your message 3. Choose a strategy 4. Build social networks & integrate with other communications 5. Maintain your presence 11 © 2012 Mindful Media Services

5 Steps in Building an Advocacy Campaign 1. Create social media accounts Facebook: Website: YouTube: © 2012 Mindful Media Services

5 Steps in Building an Advocacy Campaign 2. Identify your message mes·sage [mes-ij] Noun 1. a communication containing some information, news, advice, request, or the like, sent by messenger, radio, telephone, or other means. 13 © 2012 Mindful Media Services

5 Steps in Building an Advocacy Campaign 3. Define a strategy  Blogs and Microblogs  WordPress  Twitter  Social Networking  Facebook  Pinterest  Multi Media  YouTube 14 © 2012 Mindful Media Services

5 Steps in Building an Advocacy Campaign 4. Build social networks & integrate with other communications 15 © 2012 Mindful Media Services

5 Steps in Building an Advocacy Campaign 5. Maintain your presence 16 © 2012 Mindful Media Services

4 Ways to IMMEDIATELY use the Internet and social media 1. Identify who your state legislators are and get information about them: Who is my legislator? 2. Friend your elected official on FacebookFacebook 3. Follow them on Twitter or their blogTwitter 4. Search for your elected official on LinkedInLinkedIn 17 © 2012 Mindful Media Services

The Arc’s Action Center 1. Elected Officials 2. Issues and Legislation 3. Action Alerts 4. Elections and Candidates 5. Media Guide 18 © 2012 Mindful Media Services

Family Voices Take Action Page 1. Write your representative 2. Share your story 3. Keep Informed 19 © 2012 Mindful Media Services

TASH Blog 20 © 2012 Mindful Media Services

Congress.org Join the Conversation  21 © 2012 Mindful Media Services

Disability.gov Website 22 © 2012 Mindful Media Services

Contact Me P.O. Box Reno, NV facebook.com/MindfulMediaServices © 2012 Mindful Media Services