ALL YOU NEED TO KNOW ABOUT TOWELS. Did you know May 25 th is celebrated as Towel Day? I am serious! Apparently, it’s a dedication to author Douglas Adams in memory of his life- changing best seller.

The Hitchhiker’s Guide to the Galaxy! Chapter three describes the psychological and practical advantage of a traveller carrying a towel! Personally and in a more Indian context.

The celebrity connection would be Salman Khan (Oh Oh Jaane Jaana) and Saaawariya Ranbir Kapoor! Towels are a very important part of our grooming and bath rituals and the hardest working garment in use!

How much thought do you put into selecting yours? Here is a lowdown on all things towels! Fabric and Feel

Cotton towels have a fabric weight or density, measured by a GSM (grams per square meter) count. The more the density the thicker the towel. The cotton could range from standard to Egyptian.

Cotton is the most popular choice, although more expensive natural fibers like organic cotton, and bamboo are also trending. Modal is a cellulose-based fabric that claims 50% more absorbency than cotton and is in use.

The latest fad is using microfiber or engineered fiber, which boast of very high absorbency.

Types of Towels :- Bath towels These towels come in two sizes, the regular bath towels are 24”x42” and the luxury bath towels are 30”x56.” The luxury ones are obviously more expensive and can be found in the star hotels and spas.

Hand Towels Available in two sizes – 15”x28” and 16”x32”. These are usually used in the guest bathrooms and also in kitchens.

Wash or Face Cloths These square towels are meant only for the face. Are therefore small in size, usually 12”x12” or 13”x13”. They could also be used as dishcloths.

Bath Mats Usually made from thick terry, these towels are placed on the bathroom floor. Meant to absorb excess water as you towel off on them when you step out of the shower or tub.

They vary in size to accommodate the size of the bathroom and range between 20”x30” and 24”x36”. Bath Sheets/Pool Towels/Beach Towels These extra large sized towels are great for outdoor activities involving water!

Take it along to the pool or the beach, lay on it and use it to towel off! They range from 34”x60” to 40”x70”! His and hers maybe?! Loom has all these sizes available in a variety of colors and textures.

Our Terry Towels are the thickest and come in solids and stripes. These make for great bath towels and bath mats. The Waffle Towels are thinner and come only in solid colors.

The Honey Comb Towels are even thinner than the Waffle ones and also come in a range of solid colors. Great for hand towels or guestroom towels. Our Honeycomb Light/Thinner is the thinnest towel we have.

We use this primarily in the kitchen and for the thin bath towels used at the gym or beach towels. After weaving, our towels undergo a pre-absorbency washing process in high temperatures, resulting in high absorbency in the first use itself.

The main job a towel has to do is absorb moisture but that does not mean it can’t be a towel that looks and feels good too! Play around with styles, colours, sizes and textures to spruce up your bathroom and give it a more vibrant look!

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