Margaret Wallace Co-Founder / CEO

Founded in 2007 Casual Game House Focus on the “evolution of casual games” Based in New York City Co-Founded by Nicholas Fortugno 15-person studio on-site Rebel Monkey

Founding Member and CEO of Skunk Studios, San Francisco Shockwave.com Involved in Casual Games since Before Rebel Monkey Mattel, Mindscape, PF.Magic

Casual Game Industry came out of DotCom bust. Online advertising had tanked – a few innovative people were trying different things to monetize content. Created the conditions whereby people had to figure out other ways to monetize content. Downloadables were one of those things and turned out to be hugely successful For a content maker, it was possible to make pretty excellent revenues on downloadable games. Touch on ways that content is funded routed in models developed around this time. Shifting Landscape: Then

Shifting Landscape: Now The space has become crowded, focusing generally on the same audience with generally the same games. The production values are getting higher. Downloadable games are more expensive to make. The “shelf life” of downloadable games is down. Consolidation Easy Cloning Traditional funding models are not allowing content creators to try as many new things as they might like.

Funding Strategies Boot-Strap Work-for-Hire Traditional Publishing

Funding Strategies Strategic Partnership Angel Investment Venture Capital

In Rebel Monkey’s Case… Strategic Partnership for Downloadable Games…. But had a vision for a new product that focuses on a new audience and also on different monetization models. Pursued all the “likely suspects” to forge a partnership around this content – -- to no end…

What Did We Do? Raised a $1 Million Series A Round of Venture Financing

Global Venture Capital Statistics Source: Adeo Ressi, Founder, TheFunded.com US$60 Billion Annually Invested Worldwide –America, Europe, Middle East, Asia 3,000 Companies Funded Annually 3,800 VC Firms 16,500 Professional Venture Capitalists

Why Redpoint Ventures? Excellent Track Record in Consumer-Facing Products Extremely knowledgeable about our industry Asked Tough but Informed Questions Bring Enormous Amount of Expertise to Table Deal Terms were Fair Up Front & Honest

Why Redpoint Ventures? We like them! They like us! Passed the “The Camping Test” Can you go camping for 3 days with your VC (or any business partner) and not want to kill each other? Fouad ElNaggar, Principal, Redpoint

14 LowHigh Management Effort 25%50% Time to Close4 mn12 mn VCs Pitched1060 Offers Received15 Equity Dilution20%45% Amount Raised$0.5 MM> $10 MM Raising Venture Capital Source: Adeo Ressi, Founder, TheFunded.com

Raising Venture Capital Expect to take anywhere from a couple of months to 1 year to raise venture capital Expect to talk with anywhere from 10 to 30 VCs Your elevator pitch will definitely need refining and polishing. Have a few “practice” pitches with friendly VCs before hitting the road. Expect everyone you’ve dealt with in the game industry will be asked for a reference. Ideally, try to have more than 1 set of deal terms to choose from

Raising Venture Capital Find a Good Attorney Expect to pay both your attorney and your VC’s attorney It’s better to be introduced than to cold-call Be as educated as possible on all the terms – do not rely on your attorney

How Will VC Money Change the Landscape? Foster innovation Create independence Grow the industry Displace the traditional hierarchies

More Information on VCs Check out TheFunded.com

Margaret Wallace Co-Founder / CEO