P. 1 朝陽科技大學 管理學院 行銷與流通學系 Business English 商用英文 Presented by Kenny Huang, 黃兆鴻 Tuesday (06:20PM to 08:45PM) Dec. 23rd, 2014

CHAPTER 13 社交信函 大 綱大 綱 大 綱大 綱

P. 3  If a company hopes to maintain long and solid relationships with its business partners and customers, it must show its sincerity and friendliness through a variety of activities and communications under different occasions and situations. This kind of correspondence may or may not directly relate to business profits, but is definitely a very crucial and necessary way to strengthen the relationship between/among the companies. Social correspondence is, in short, inevitable and indispensable.

P. 4  Correspondence can be at the company-to-company level, individual-to-company level, or, at the most informal level, individual-to-individual. Such social correspondence includes announcements, invitations, goodwill notes, congratulations, sympathy notes, and other formal or informal memos or notices. When writing this kind of letters, the key point is to extend your concern, genuineness and gratitude. Actually, in comparison to business correspondence, social correspondence can be more personal and can express unique individual characters.

P. 5  Let’s read some examples that are sorted into the following six categories.  ■ Announcement ： Example1 ~ Example7  ■ Invitation ： Example8 ~ Example13  ■ Congratulations: Example14 ~ Example16  ■ Thank-you note ： Example17 ~ Example20  ■ Season’s Greetings ： Example21 ~ Example23  ■ Condolence ： Example24 ~ Example26

P. 6 Example1 Announcement for a grand opening1 Announcement for a grand opening2

P. 7 Example2 An announcement about new services

P. 8 Example3 Announcement of a new business development1 Announcement of a new business development2

P. 9 Example4 Announcement of expanding a new business territory1 Announcement of expanding a new business territory2

P. 10 Example5 An announcement about new payment policy1 An announcement about new payment policy2

P. 11 Example6 Announcement of company’s new payment terms1 Announcement of company’s new payment terms2

P. 12 Example7 A new policy of product liability insurance1 A new policy of product liability insurance2

P. 13 Example8 An invitation of a ending a trade exhibition1 An invitation of a ending a trade exhibition2

P. 14 Example9 Invitation for an anniversary

P. 15 Example10 Invitation to a trade show

P. 16 Example11 Reply to an invitation1 Reply to an invitation2

P. 17 Example12 Invitation to an Alumni Event

P. 18 Example13 A personal lunch invitation

P. 19 Example14 Congratulate on a company’s 20th anniversary celebration

P. 20 Example15 Congratulate on a company’s 25 th anniversaryCongratulate on a company’s 25 th anniversary

P. 21 Example16 Congratulate for receiving a reward

P. 22 Example17 A thank-you note for granting a building permit

P. 23 Example18 A thank-you note for the services1 A thank-you note for the services2

P. 24 Example19 Thanks for a ending a meeting

P. 25 Example20 Appreciate supplier’s support on holiday season

P. 26 Example21 E-Christmas card

P. 27 Example22 A holiday greetings to old customers (formal)

P. 28 Example23 A holiday greetings to an old customer (casual)

P. 29 Example24 A getting-well note

P. 30 Example25 A condolence to a business partner

P. 31 Example26 A condolence to a company’s employee

P. 32 Grossary, Building Sentences, Useful Sentences, Exercise