Thank you!. Garden Time www.gardentime.tv Highlights of 2012 Community Gardens School Gardens Weather: great summer and fall No water restrictions Great.

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Presentation transcript:

Thank you!

Garden Time

Highlights of 2012 Community Gardens School Gardens Weather: great summer and fall No water restrictions Great edibles year* Change of demographics*

Not So Highlights of 2012 Multiple retail and wholesale closures. Impatiens Downy Mildew Lace bug increase Weather: Spring…or the lack thereof. Change of demographics*

Our Future and Current Customer -Generation C are those born after st generation to not know anything other than that defined and enabled by the Internet, mobile devices and Social Networking -Currently, 4.6 billion mobile users (67% of the world population) and 1.7 billion Internet users -91% of people keep their mobile devices within arms reach, day and night

Future info for Generation C -By 2020, Generation C will make up 40% of the US, Europe, and the BRIC countries (Brazil, Russia, India, China) and 10% of the World…making them the largest single cohort of consumers world wide -By 2020 there will be nearly 6 billion mobile phone users (nearly 80% of the world population) and 4.7 billion will have internet…primarily through their mobile devices

Possible concerns for Generation C Lack of tactile influences Fragrance Textures Emotional connection to Nature Interactivity with real time people (Virtual is not the same as actual)

Events Classes Speakers Authors Hands-on Landscapers Designers Pets Round table Wine and Beer making portlandnursery.com/division

Events Generational Canning Cooking Fairy gardens Wreath making bemisfarmsnursery.com

Events Weddings The new Rose Pavilion at Heirloom Roses

Events Holidays Al’s has many events. This holiday event also included pets…

Events Informational This one included information on pets as well.

An 1980’s Garden Center

Cornell Farm 2012

Garden Centers today Al’s Garden Center - Sherwood French Prairie Gardens

Viscaya Gardens and Nursery

Past (and sadly) current marketing

Marketing outside the usual

Victoria Lima for Teleflora

Garden Center in France

Review & Highlights -Start looking ahead beyond 1 or 2 years -Technology is changing our Industry…and will continue to -Internet, websites and Social Media will continue to expand (BUT, if you can’t do it all well, just do what you can) -Most of our current customers will be gone in years -Garden Center models must change to remain relevant Concentrate on why WE all started gardening… -Emotional connection -Great memories -Love of nature -Family The Future is changing Plant new ideas now to reap a bountiful harvest