© Copyright 2003 Frost & Sullivan. All Rights Reserved. World Rechargeable Battery Market for Consumer Product Applications Increasing Customer Awareness to Offset Competition from Lower-cost Products Power Supplies & Batteries Group “Rechargeable battery markets will depend on the growth of various devices such as power tool and garden equipment, portable audio-video devices, and others such as electric shavers, tooth brushes and toys.”

© Copyright 2003 Frost & Sullivan. All Rights Reserved. Industry Trends Need for smaller, lighter battery that has greater power and higher capacity Decline in prices Technology commoditization Growth of cordless tools Increased penetration of high voltage multi functional equipments Migration towards more expensive nickel metal hydride battery Increased bargaining power of the suppliers Cheaper Imports and growing private labels Lowered replacement rates affecting repeat sale Utilization of more expensive battery technology increases Slow economy affects battery market for consumer electronics as well

© Copyright 2003 Frost & Sullivan. All Rights Reserved. Key Features Frost & Sullivan Provides: Detailed insights into recent developments and market trends Drivers, restraints, challenges, and strategic recommendations Market sizing and competitive analysis Market forecasts and market share

© Copyright 2003 Frost & Sullivan. All Rights Reserved. What We Offer Global Coverage: U.S., Europe, Japan, and Asia Proven methodology encompassing extensive primary and secondary data and research Focused information and strategies that cover business and technology issues Credible data and analysis highlighting industry dynamics Winning strategies to help you create precise business plans

© Copyright 2003 Frost & Sullivan. All Rights Reserved. Who Will Benefit? Current Market Participants Find out how you compare to the competition in a particular market Assess current and future drivers and restraints Determine and exploit new market share opportunities New Entrants Analyse challenges associated with the industry Understand how strong top market participants are in the market – market share analysis Position yourself to capitalize on the market’s unmet needs Investment Community Determine which participants will outperform the competition Assess attractiveness of investing in rechargeable battery market

© Copyright 2003 Frost & Sullivan. All Rights Reserved. What’s Included Market Analysis of Total Rechargeable Battery Market for Consumer Product Applications Market Forecast Analysis by Product: - Portable Audio Video Devices (Digital Camera, Camcorder, Portable DVD Player, Portable Audio - CD player, and MP3 players) - Power Tool and Garden Equipment (Cordless Power Tools – Drills, Saws, Grinders, Hammers, etc; Cordless Garden Equipment - Lawn Mowers, Trimmers, and Blowers) - Others (Toys, Electric Shavers, Electric Toothbrushes, Hand- held Vacuum)

© Copyright 2003 Frost & Sullivan. All Rights Reserved. What’s Included (Cont’d) Market Forecast by Chemistry - NiCD & NiMH - Li-Ion & Li-Ion Polymer - Lead Acid Market Forecast by Geographic Region - North America - Europe - Asia Pacific - Rest-of-World

© Copyright 2003 Frost & Sullivan. All Rights Reserved.  BYD Battery Co., Ltd.  Duracell International, Inc.  Energizer Holdings, Inc.  Gold Peak Batteries International  Matsushita Battery Industrial Co., Ltd.  Maxell Corp. of America Key Market Participants  Panasonic  Rayovac Corp.  Saft  SANYO Electric Co., Ltd.  Toshiba Corp.

© Copyright 2003 Frost & Sullivan. All Rights Reserved.  Call toll free 877 GO FROST ( )  Fax toll free   Visit For More Information