03 Dec 2012 NIKE – Lucy – Rosy – Rain – Niko – Angela – Tina – Jannie – Laura – Susan

Slide 2 of 11Team 7 - NIKE 3 Dec Laura Angela Susan Tina Jannie Rain Niko Rosy Lucy Culture and its impact on business Jannie  Nike ‘s culture and its impact on business include: Philip Knight is a founder of the Nike company. An American shoe company that makes athletic wear that includes shoes, shirts, shorts etc. Their motto is "JUST DO IT". Nike company makes big impact on others brands because of their products of every variety.  My thoughts and opinions about the information : I think that Nike is a good company because they have lots of kind of shoes, shirts, including, running shoes/shirts and basketball shoes/shirts and so on.

Slide 3 of 11Team 7 - NIKE 3 Dec Laura Angela Susan Tina Jannie Rain Niko Rosy Lucy Technology and Business – Niko  Nike’s technology and Business include: The Air Force 1 was the first basketball shoe to use the Nike Air technology. The Nike+ digital technology could gather data on athletes participating in team sports. The Nike Air Max shoe uses a large air cushioning unit at the heel. Nike Shox not only absorb impact from heel strike while running, but also claims they "spring back" and add more power to a runner's stride.  My thoughts and opinions about the information : We can guess that Nike would issue more new products with technology in the future. These new products of technology would make our life more convenient.

Slide 4 of 11Team 7 - NIKE 3 Dec Laura Angela Susan Tina Jannie Rain Niko Rosy Lucy Human Resource management by – Laura  Nike Human Resources policies include: Minimize the costs associated with high employee turnover. Improve retention of skills, knowledge, motivation and morale, which in time impact productivity. Give employees job security and money in their pockets. Give employees opportunities - to learn new skills and gain more knowledge.  My opinions and thoughts about the information: According to the information above, we can realize Nike company is emphasize in the employees benefits. They would give their employees more knowledge, rather than stay at the same position.

Slide 5 of 11Team 7 - NIKE 3 Dec Laura Angela Susan Tina Jannie Rain Niko Rosy Lucy The Nike sportswear company is organized in a matrix organizational structure, more commonly known as a flat organizational structure. Organisational Structure by Angela

Slide 6 of 11Team 7 - NIKE 3 Dec Laura Angela Susan Tina Jannie Rain Niko Rosy Lucy Managing Organisation outline by Susan Nike‘s organisation s move through five stages: Stage 1 Creativity- innovation shoes Stage 2 Direction- Knight & Bowerman Stage 3 Delegation-Michael Jordan Stage 4 Coordination-”Air” technique Stage 5 Collaboration-Apple

Slide 7 of 11Team 7 - NIKE 3 Dec Laura Angela Susan Tina Jannie Rain Niko Rosy Lucy Quality Management by Lucy  NIKE’s quality management include: NIKE has three targets: performance, protection and comfort. NIKE less emphasize the decorative appearance, but in excellent quality. Researchers searched much information, and received the design specifications from it--- their purpose is to give customers more and better service. To give anything less than your best is to sacrifice the gift!  My thoughts and opinions about the information: NIKE has a good quality on their products and they are being more progressive now. NIKE gives customers good products and also good service.

Slide 8 of 11Team 7 - NIKE 3 Dec Laura Angela Susan Tina Jannie Rain Niko Rosy Lucy  Marketing structures including Product Marketing -DM, magazines…. Brand Marketing -advertisement on medias Sports Marketing -sponsors of sports event Marketing Strategies by Rosy

Slide 9 of 11Team 7 - NIKE 3 Dec Laura Angela Susan Tina Jannie Rain Niko Rosy Lucy Customer relationship by Rain  Nike and Wieden+Kennedy have created many print and television advertisements  Wieden+Kennedy remains Nike's primary ad agency.  It was agency co-founder Dan Wieden who coined the now-famous slogan "Just Do It." Dan WiedenJust Do It  Nike promotes its products by sponsorship agreements with celebrity athletes, professional teams and college athletic teams.sponsorship agreements

Slide 10 of 11Team 7 - NIKE 3 Dec Laura Angela Susan Tina Jannie Rain Niko Rosy Lucy Poter’s Five Forces Model by Tina Rivalary between existing firms in the industry Threat of new entrants Bargaining power of customer or buyer Threat of substitutes Bargaining power of suppliers

References Introducing Nike+ Basketball.(2012)Youtube. Retrieved on 1 December 2012 from en en Assignment of Human Resource ManagementOnHuman Resource Policies(2008).Scribd. Retrieved on 1 Decenber 2012 from Slide 11 of 11 Team 7 - NIKE 3 Dec Laura Angela Susan Tina Jannie Rain Niko Rosy Lucy