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Financed bySupported byImplemented in cooperation with Financed bySupported byImplemented in cooperation with Customer Centricity Services and maintaining orientation towards customers Dusica SEMENCENKO Tijana SEKULIC Ana SEBEK Ljubica KOSTIC BUKARICA Ludmila STIHI Olesea FORTUNA

Financed bySupported byImplemented in cooperation with Day 3 Marketing and Branding Sessions What is marketing and how to manage it? The Mix Exercise your marketing mix What is BRAND? How to sustain the brand (internally, externally) Presentation of group work and feedback / Open socials with successful entrepreneurs and products 1. Market research with limited sources 2. Definition of your ideal customer (B2B, B2C)

Financed bySupported byImplemented in cooperation with Bibliography for Day 3 Marketing and Branding Session 1 Session 2 Session 3 Session 4 and products 1. Market research with limited sources 2. Definition of your ideal customer (B2B, B2C)