Your Name _____________ 1
1 Write the words to an advertising slogan or jingle that you are familiar with. For example, “Five. Five dollar. Five dollar foot long,” is a jingle for SUBWAY that is often stuck in my head. Write the slogan or jingle below: 1 Please answer the following questions.
1 Do these jingles cause to you purchase the product? Please circle your answer. Yes or No or Sometimes Share jingles and their effectiveness with the class. 1 Please answer the following questions.
Read the slogans below. See if you can determine what products they belong to and write the product beside the slogan Like a good neighbor… It keeps going and going and going… They’re Greeeeat! Just Do It. Freaky Fast So easy a cave man can do it I’m Lovin’ It. The best part of waking up
Persuasion is... A means of convincing people: To
Notes on Persuasive Appeals Note the three types of appeals people use to persuade others: 1. 2. 3. 6
1. Logical Appeal Logical appeals include Reasons: why the author Evidence:
2. Ethical Appeals Authors use these to appeal to our sense of ______________________ “What ___________________?” situations.
3. Emotional Appeal These appeals stir feelings such as ______________________. Authors use these because they know Use:.
Stop and think Briefly describe a time you were persuaded to do something. Which of the previous appeals: logical, ethical or emotional did the persuader use to persuade you? 10
Write the title of persuasive techniques and definitions. 1. 2. 3. 4. 5 11
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10 11. 12.
14. 15.
Mrs. Spugnardi’s favorites. Which appeal is the advertiser using for each? Talk to those around you to decide Budweiser I Phone Insurance 15