M-Series Serious Performance & Understated Elegance

Meet the Family Stereo from $800 - $2500 M250 M340 M350 $1499/pr $1999/pr $2499/pr Stereo from $800 - $2500 Home Theater from $3150 - $5600 M25 $799/pr MCenter $599 MSurround $699/pr MSub $1199

Main Points The Highlights of M The Market The Project The Unique Selling Propositions The Demo

Market has Rebounded

Multi-Continental Project Design Manufacturing Engineering

Mad About Sound A little help from some friends… Karl-Heinz Fink Engineer Ken Ishiwata Audio Guru

The Unique Selling Propositions Making Better Sound The Unique Selling Propositions The Lo-Q™ Cabinet The Extended Wide Bandwidth EWB Tweeter The Mass-Loaded Midrange The Balanced Mode Radiator BMR The Quad Woofer Array

Making a Quieter Cabinet What is “Q”? The ratio between energy storing and energy dissipative mechanisms at resonance. A high-Q system will tend to have a resonance that decays slowly, because the amount of resistance available to dissipate the energy is small compared to the amount of energy stored. A low-Q system will tend to dampen the resonant motion quickly, because the energy is dissipated quickly and removed from the resonant system.

Making a Quieter Cabinet 20mm MDF Cabinet Response

Making a Quieter Cabinet 20mm Lo-Q™ Cabinet Response

Making a Quieter Cabinet The Lo-Q™ Advantage Typical Lo-Q

Making a Better Tweeter Why is there a dimple?

Making a Better Tweeter Behind the dimple

The EWB Tweeter Coupled Dual Concentric Diaphragm (CDCD) Lightweight high tensile strength fabric diaphragm Copper voice coil windings Aerodynamically tuned central vent to lower chamber Ferrofluid filled gap to increase power handing The EWB Tweeter

Making a Better Tweeter The EWB provides More stable linear motion Extended high-frequency response Lower distortion Higher power handling capability Improved clarity

Making a Better Midrange Why are there “tabs” on the midrange?

Making a Better Midrange The Mass Loading Advantage On-axis SPL: mass-loaded midrange non-mass-loaded midrange

Making a Wide Dispersion Driver What is the flat panel driver?

Making a Wide Dispersion Driver A BMR is a piston radiator and a bending mode radiator It covers the range normally handled by a tweeter AND a midrange without a cross-over.

Making a Wide Dispersion Driver Directivity of 65mm-fullrange driver measured from -90° to +90° (range 50dB, colour scale 1dB/div)

Making a Wide Dispersion Driver Directivity of BMR driver measured from -90° to +90° (range 50dB, colour scale 1dB/div)

Making a Wide Dispersion Driver 0 degrees off-axis SPL: BMR 65-mm full range driver

Making a Wide Dispersion Driver 30 degrees off-axis SPL: BMR 65-mm full range driver

Making a Wide Dispersion Driver 60 degrees off-axis SPL: BMR 65-mm full range driver

Making a Wide Dispersion Driver 90 degrees off-axis SPL: BMR 65-mm full range driver

Making a Wide Dispersion Driver So why don’t the M350, M340, M250 & M25 have a BMR? Wide dispersion is not as desirable for the Left and Right speakers since they are located closer to the side walls. A smaller cabinet size is a higher priority for center channels and surround speakers.

M-Series Quad Woofer Math More Woofers M-Series Quad Woofer Math M350 5¼” + 5¼” + 5¼” + 5¼” = 10” M340 4½” + 4½” + 4½” + 4½” = 8” Narrower Baffle Smoother in-room response Faster Rise Time

MSub 10” Woofer (2) 8” Passive Radiators 500 Watts RMS 1000 Watts Peak $999.99 (UAP)

The Demo is a Must You wouldn’t expect a customer to buy an automobile without a test drive. Why would you expect a customer to buy a loudspeaker without a demo? Features and Specs don’t tell the whole story! This is a very subjective purchasing decision. You must engage the customer on an emotional level. A good demo is still the most effective way!

Not my CD – 10 M-Series Demos + 1 bonus track and 8 test tones

A Series Home Theater Demo Rocket Power (28) Family Friendly – No violence, offensive language and so forth Visually Bright – Looks good on any display Great Sound – Excellent Mix of Dialog, Music and Effects Short and Sweet $2,850 System at UAP!!!!

Loudspeaker Series At-a-Glance