Pop Quiz: Using Viral Marketing Techniques for Library Outreach.

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Presentation transcript:

Pop Quiz: Using Viral Marketing Techniques for Library Outreach

About Us Christal Young Reference & Instruction Librarian at USC Carolyn Caffrey Gardner Information Literacy & Educational Technology Librarian at USC

Problem

Why Quizzes? Wide appeal, silly, personalized, shareable, fast, work on any platform

Tech Options EaseFeaturesCost PlaybuzzSuper easy Wordpress plugin and embeddable html widget Free with ads Business subscription price not listed Qzzr Easy but you will need to edit your own images for attribution Analytics and embeddable Free with links to other quizzes or a pro subscription Google FormsMore difficult to create the image panel. Easier to do an image and dropdown text. Results can feed into a sheet elsewhere. No ads or other quizzes. Free

Results

Impact

Tips ●Start with your outcomes - then work backwards to develop your questions ●Test your quiz on students or other potential participants ●Qzzr didn’t integrate external links very well ●Have fun! Other quiz ideas: Which rare item in USC Libraries Special Collections are you actually? Which banned book are you?

References Grandoni, D. (2014, February 20). Mastermind Behind BuzzFeed’s Quizzes Explains How They Work And Why They’re So Crazy Viral. Retrieved February 12, 2016, from McMunn-Tetangco, E. (2015). Where (in the library) do you belong? Using an informal quiz to engage prospective new students. College & Research Libraries News, 76(11), 582–585. Roller, E. (2014, January 29). BuzzFeed quizzes taking over Facebook feeds: What makes them so shareable? Retrieved February 12, 2016, from ∎ Presentation template by SlidesCarnivalSlidesCarnival ∎ Photographs by UnsplashUnsplash

Thanks! Contact us: Carolyn Caffrey Gardner Christal Young