Presented by : Prabhul Anil Nandeesh Vasanth Kumar Gnanaprakash Vinay kumar Importance of atmospherics in a retail store in influencing the consumer’s.

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Presentation transcript:

Presented by : Prabhul Anil Nandeesh Vasanth Kumar Gnanaprakash Vinay kumar Importance of atmospherics in a retail store in influencing the consumer’s purchase behaviour

Introduction Atmospherics refers to the design of an environment via visual communications, lighting, colours, music to stimulate customers perceptual and emotional responses and ultimately to affect their purchasing behaviour.

Visual Communication Graphics Signs Theatrical effects

Lighting Highlight Merchandise Capture a mood and maintain an image Downplay Features

Colour and Music Usage of warm and cool colours Usage of familiar and unfamiliar music Usage of music with different tones, pitch, tempo and volume

Research Methodologies

Objectives To know the importance of the visual communication, To know the importance of the lighting To know the importance of the color and To know the importance of the music

Sampling method: Convenience Sampling Sample size : 100 Respondent Unit : Individuals Stores/Location : Lifestyle(Kormangala)

Problem Statement What is the relation between the atmospherics in the store and the purchasing behaviour of the consumer?

Limitations of the study Time constraints Limited Sample Size Availability of relevant data

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