Tracking Trade: Creative Industries EU/SA Trade Dialogue Baseline Research

What were we trying to do? To grow the export potential of South Africa’s creative industries through promoting: Better data now and in the future Better policy, legislation and regulation Better practice Better networks Underpinned by consideration of the ways in which these efforts might inform and be informed by a wider continental context and agenda

Overview of project Research component – Commissioned research on data and policy (Kaiser and Associates/KEA European Cultural Affairs) – Case studies Dialogue component – Industry Seminars – Conference (ACT/UJ partnership) – Industry/Government Workshops Cultural Trade Working Group

What does the data tell us?

Creative Goods Data

SA CCI Goods exports and imports from World (US$m) Creative Goods: Import/Export

Exports: World Regions

Top Export Partners

Imports: World Regions

Top Import Partners

Creative Services Data

Creative Services Trade: EU

Recommendations Formalise adoption of globally recognised definitions for CCI Improve data collection Institutional strengthening: both existing structures and new structures Investigate possibility of developing CCI Export Council Review of Funding and Incentives: – Impact/RoI – Coverage – Articulation