New in Vilnius: New advertising opportunities in the most prestigious locations with scrolling posters

From January 1st, 2013 JCDecaux is glad to offer its first scrolling advertising locations in the heart of Vilnius – Gedimino avenue, City Hall square and Vokieciu street. Unique, previously unreachable locations are now available with the help of dynamic posters. We are happy to offer you 10 locations with one panel being static and another one – with scrolling (rotating) mechanism, which allows to showcase up to 4 posters.

The principle of operation: in one face up to 4 posters are showcased, rotating per given time period. In this example we have shown 3 posters (click „Enter“ or „Down“ button)

Advantages based on „Sutton Study“: 2 out of 3 people will be attracted by the moment the advertisign will rotate. Almost 100% will see the next appearing ad. Every poster in scrolling group will reach 72% of the static poster awareness. With the help of scrolling, 4 posters will reach up to 288% awareness compared to one static poster. Get almost 3 times better results! “The Sutton scroller visibility study”

Possibilities – 3 half-year networks ( A A A A A Network A – 5 locations B B B Network B – 3 locationsNetwork C – 2 locations C C Networks can be merged.

Pricing: The networks consisting of central, unique locations with 5 advertising posters in each (4 scrolling in front and 1 static in back). Rental periods: January – June and July – December (semi-annual). You pay for 3 advertising faces in each location and get 5! Network A rental price: 140,400 Lt. (value of 234,000 Lt.) 40,663 Eur. (value of 67,771 Eur.) Network B rental price: 84,240 Lt. (value of 140,400 Lt.) 24,398 Eur. (value of 40,663 Eur.) Network C rental price: 56,160 Lt. (value of 93,600 Lt.) 16,265 Eur. (value of 27,108 Eur.) Network A consists of:Network B consists of:Network C consists of: VST-756VST-756 Gedimino av.VST-761 Gedimino av.VST-760 Lukiškių sq./Gedimino av.VST-761VST-760 VST-757VST-757 Gedimino av.VST-758 Gedimino av.VST-762 Vokiečių str.VST-758VST-762 VST-759VST-759 Gedimino av.VST-768 Vokiečių str.VST-768 VST-754VST-754 Cathedral sq. VST-767VST-767 City Hall

Network A 140,400 Lt. (value of 234,000 Lt.) 40,663 Eur. (value of 67,771 Eur.) A A A A A VST-756 Gedimino av. VST-757 Gedimino av. VST-759 Gedimino av. VST-754 Cathedral sq. VST-767 City Hall

Network B: 84,240 Lt. (value of 140,400 Lt.) 24,398 Eur. (value of 40,663 Eur.) VST-761 Gedimino av. VST-758 Gedimino av. VST-768 Vokiečių str. B B B

Network C: 56,160 Lt. (value of 93,600 Lt.) 16,265 Eur. (value of 27,108 Eur.) VST-760 Lukiškių sq./Gedimino av. VST-762 Vokiečių str. C C

Scrolling posters are ideal for your creative solutions – some examples: Nissan: Wonderbra: Bahlsen: Fanta: Feel free to contact us for possible ideas for your brand or product.

JCDecaux Lithuania UAB Šeimyniškių g. 1a, Vilnius, Lithuania T: (+370 5) F: (+370 5) E: Thank you for your attention!