43% $43,430 Germany 89% $45,640 Spain 13% $32,631 USA 2016 Survey In-Depth Look Into Small Local Meat Operations in NC Rooting Around for Numbers Glimpse Into the North Carolina Meat Handler Survey: An NC Choices and NC Growing Together Collaborative Study

About the Survey Timeline 43% $43,430 Germany 89% $45,640 Spain 13% $32,631 USA JANUARY APRIL MARCHMAY

About the Survey Meat Handlers NC 1,073 Meat Handlers

43% $43,430 Germany 89% $45,640 Spain 13% $32,631 USA “New” b/w “Repeat” (2013, 2016) “Not Reached” in SURVEYED About the Survey Respondents

About the Survey Increase in Local Meat Producers

MALE 69% FEMALE 31% ALL Respondents Male/Female

ALL Respondents Male/Female MEAT (+) IMPACT ON THEIR FARM BUSINESS 93%

BEEFHOGSSHEEPGOATPOULTY FarmsHeadFarmsHeadFarmsHeadFarmsHeadFarmsHead % FARMS Avg: 10 /hd BEEF 47% FARMS Avg: 29 /hd PORK 25% FARMS Avg: 576 /hd POULTRY 12% FARMS Avg: 72 /hd SHEEP 3% FARMS Avg: 11 /hd GOAT ALL Respondents Species Raised by Farm, Head

ALL Respondents Average Meat Producer 110 ML ROUNDTRIP AGE: 48 ACRES: 65 PROCESSOR COSTS: $2,172 YRS FARMING: 22 YRS SELLING MEAT: 5

ALL Respondents Respondents Say Customers Ask

Grow 62% Grow or Stay the Same 92%92% ALL Respondents Predicted Growth

SOLD MEAT FOR AN AVG. OF 3 YEARS BREAKING EVEN OR NOT MAKING $ 53% A SMALL OR COMFORTABLE PROFIT 47% Making Money ALL Respondents Perceived Profitability SOLD MEAT FOR AN AVG. OF 7 YEARS

ALL Respondents Primary Sales Outlet

Repeat: Farms Interviewed in 2013, 2016 Confident in Business Now Vs MORE 49% EQUAL 32% LESS 18% 81% EQUAL OR MORE CONFIDENT IN THEIR BUSINESS NOW VS. 2013

65% CHANGING THEIR PRODUCT PRICING NOW VS CHANGE NO CHANGE 100 Repeat: Farms Interviewed in 2013, 2016 Changed Product Pricing

CHANGE NO CHANGE % of whom INCREASED their pricing 98% Repeat: Farms Interviewed in 2013, 2016 Changed Product Pricing

Repeat: Farms Interviewed in 2013, % MORE DEMAND PRODUCT VS % SAME 8% LESS

Anecdotes

NC Choices: ncchoices.com North Carolina Growing Together project: ncgrowingtogether.org For More Information on Niche Meat in North Carolina: