BUS ２７０ Project ５ Ford Motor Company ERP Kristin Evink Carolina Liptak Kristin Evink Carolina Liptak Gregory Kilpatrick Michael Morrissey Gregory Kilpatrick Michael Morrissey Takayuki Otake Takayuki Otake

Mission To be the world's leading consumer company for automotive products and services. To be the world's leading consumer company for automotive products and services. To be part of a global family, providing quality personal mobility to people around the world. To be part of a global family, providing quality personal mobility to people around the world. To anticipate consumer need and deliver outstanding products and services that improve people's lives. To anticipate consumer need and deliver outstanding products and services that improve people's lives.

Company Goals Overall Goals Overall Goals AccountabilityAccountability CommunityCommunity Products and CustomersProducts and Customers Quality of RelationshipsQuality of Relationships EnvironmentEnvironment Financial HealthFinancial Health SafetySafety Current Targeted Goals Current Targeted Goals Ford in China The Challenge of HIV/AIDS Addressing Climate Change Improving SUV Safety

Product Portfolio Core Auto Brand Names Core Auto Brand Names FordFord LincolnLincoln MozdaMozda MercuryMercury Premier Automotive Group Premier Automotive Group Aston MartinAston Martin JaguarJaguar Land Rover ----VolvoLand Rover ----Volvo Other Services Other Services Ford Credit Hertz

Profit Performance 2003 was first year of profit since was first year of profit since 2000 Financing are save 3.3BillionFinancing are save 3.3Billion

Profit

Market Share

Employee Info

Technology Voice Recognition Technology Voice Recognition Technology Normal dialog with carNormal dialog with car No commands to memorizeNo commands to memorize Controls most car featuresControls most car features Recognizes different voicesRecognizes different voices

Technology cont. Radar/ Vision Systems Radar/ Vision Systems Backseat camerasBackseat cameras Rear camerasRear cameras Collision warning systemCollision warning system

Technology Cont. Adaptive Cruse Control Adaptive Cruse Control Advanced Electronics Advanced Electronics Wireless and SoftwareWireless and Software Intergration with PDAs, Cell phonesIntergration with PDAs, Cell phones Wireless gaming and DVDWireless gaming and DVD

Key factors for Ford in the global market When forming opinions that would describe a successful global firm, we used the following traits. When forming opinions that would describe a successful global firm, we used the following traits. Satisfy its stakeholdersSatisfy its stakeholders Constant improvement so as to give the highest returns for its investors Constant improvement so as to give the highest returns for its investors Think globallyThink globally Conscious about environmental impacts from its factories and products Conscious about environmental impacts from its factories and products Customers drive businessCustomers drive business Driven by consumer feedback, creativity, resourcefulness, and entrepreneurial spirit Driven by consumer feedback, creativity, resourcefulness, and entrepreneurial spirit

Key factors for Ford in the global market The following are factors that may pose a problem for the Ford Motor Co. now or in the future. The following are factors that may pose a problem for the Ford Motor Co. now or in the future. OutsourcingOutsourcing Saving money by outsourcing manufacturing and engineering to other countries Saving money by outsourcing manufacturing and engineering to other countries Fuel pricesFuel prices Increasing fuel prices may force Ford and other car manufactures to consider alternate fuels and the new infrastructures associated with them Increasing fuel prices may force Ford and other car manufactures to consider alternate fuels and the new infrastructures associated with them

Utilization of CIS at Ford The role of CIS in production and design The role of CIS in production and design CAD in the design of the car and in engineeringCAD in the design of the car and in engineering CAM for distribution of parts to the factories and cars to the dealershipsCAM for distribution of parts to the factories and cars to the dealerships SCM for optimal efficiency through supply chainsSCM for optimal efficiency through supply chains All used to comprise computer integrated manufacturing where everyone in the process are able to contact each other through the internet or an intranetAll used to comprise computer integrated manufacturing where everyone in the process are able to contact each other through the internet or an intranet

Industrial Model (work system &business organization) Industrial Model (work system &business organization) Computer Integrated Operations Outsourcing Relationship Management Culture Management Downsizing High Trust Relations In-Person Service Workers Information Workers Innovations Productivity Integrated National Work Organization Human Resource practice Control System Industrial Relation Industrial Relation Business Strategy Business Strategy Enterprise Organization Enterprise Organization

Work Organization Outsourcing - Ford outsources tiers and other little parts of the car. This enables them to focus on making the car and not having to create all componentsOutsourcing - Ford outsources tiers and other little parts of the car. This enables them to focus on making the car and not having to create all components Computer Integrated Operations- Enables buyers to locate and shop for cars online. All of the dealers are hooked up so that the car can be locatedComputer Integrated Operations- Enables buyers to locate and shop for cars online. All of the dealers are hooked up so that the car can be located

Control System Culture Management- Needs to know what different kinds of people like to be able to create different cars to suit themCulture Management- Needs to know what different kinds of people like to be able to create different cars to suit them Relationship Management- People buy more that one car in their lifetime. If Ford keeps a good and positive relationship with their customers they will keep coming back and buying Fords carsRelationship Management- People buy more that one car in their lifetime. If Ford keeps a good and positive relationship with their customers they will keep coming back and buying Fords cars

Industrial Relations Downsizing- Ford finds the most efficient way to make cars. Less people are needed now then in the pastDownsizing- Ford finds the most efficient way to make cars. Less people are needed now then in the past High Trust Relations- Less recalls and problems with cars the more the customers trust Ford and will repeat purchasesHigh Trust Relations- Less recalls and problems with cars the more the customers trust Ford and will repeat purchases

Human Resource Practice In person service workers – Dealerships deal closely and personally with customersIn person service workers – Dealerships deal closely and personally with customers Information workers – There are always people to check cars and answer anyone ’ s question involving themInformation workers – There are always people to check cars and answer anyone ’ s question involving them

Business Strategy Productivity- make the most cars the most efficientProductivity- make the most cars the most efficient Innovations – there is a lot of competition in the auto industry. New ideas are always needed.Innovations – there is a lot of competition in the auto industry. New ideas are always needed.

Enterprise Organization Integrated – all Ford locations work together to give the customer what they needIntegrated – all Ford locations work together to give the customer what they need National- There are Ford cars and personnel across the nationNational- There are Ford cars and personnel across the nation