Social Media Analysis Event 27 th May 2016 Introduction Ranald Richardson, CURDS

Structure of the morning 9.30Introduction 9.45Presentations 11.05Refreshments 11.20Discussion 11.50Summary 12.00Lunch and Networking

Social Media Analysis for Social Geography ESRC-funded two year research project Involving social scientists, computer scientists and mathematicians Builds on work from RCUK-funded SiDE project to: Consider what new insights data derived from social media can provide with regard to spatial and temporal behaviours Develop tools that can allow social scientists and others to extract meaning from social media data. Explore the methodological and ethical issues involved in researching social media data

Social Media and Big Data Generation Storage Processing Analytics Big data & Open data “.. techniques to capture, process, analyse and visualize potentially large datasets in a reasonable timeframe not accessible to standard IT technologies …the platform, tools and software used for this purpose are collectively called ‘big data technologies’” (Networked European Software and Services Initiative (NESSI 2012 Big Data – a new world of opportunities)

1bn+ active Facebook users 7bn daily Snapchat video views 1bn+ YouTube viewers – 50% via mobile 728m public photos uploaded to Flickr 500m Tweets per day Communicating - Campaigning, raising awareness, advertising Engaging, collaborating, co-creating with citizen- users, e.g., open data Enhanced understanding of citizen-users behavior Social media and data generation Examples of current uses of social media and data in public and third sectors Social media and potential for the public and third sectors ‘Big data approaches to analysing social media data can increase understanding of how people think and act. Organisations can use this..to inform their activities, improve decision- making, target product and services more effectively and, try to influence users behaviours ’ (POST, 2014)

Public Policy and the Big Data United Nations: Global Pulse Initiative OECD: Technology Foresight Big Data Analytics and Policy US Office of Foresight and Technology: Big Data Initiative CEC: Big Data Strategy (Digital Agenda) UK Big Data & Open Data: examples of policy & research  Seizing the Opportunity: Strategy for UK Data Capability  BIS: One of 8 ‘Great Technologies’  RCUK #250m+ on Big Data Research  Open Government Partnership (OGP): HMG & Civil Society Network

Digital Institute* Cloud Innovation Centre EPSRC CDT Department for Maths & Stats Urban Observatory* Centre for Urban and Regional Development Studies (CURDS) National Centre for Ageing Science and Innovation National Institute for Smart Data Innovation (NISDI) Spatial Analytics and Modelling Roger Burrows, Prof of Cities, CURDS-GURU Bridgette Wessels, Prof of Digital Data, Sociology Examples existing expertiseComing soon…. Newcastle University and the Big Data