Acme Beach Cruiser Advertising ABC Advertising Company

“The Acme Beach Cruiser Will Remind You of a Time When Fun Was Simple.”

Acme Beach Cruiser Target market Advertising markups Advertisement highlights Campaign success

Target Market Women between the ages of Disposable income Occasional riders

Market Research 45% of adult riders are between 25 and 44 46% of adult riders are female Women enjoy riding as much as men 65% of riders have an annual income of over $50000 (Edmondson, 2011)

Print Ad 1 Border reminiscent of 1890s print ads Vintage Font Features picture of product Black and white color scheme (Eighmey, n.d.)

Print Ad 2 Border reminiscent of 1890s print ads Vintage Font Features picture of product Black and white color scheme (Eighmey, n.d.)

30 Second Television Commercial Recalls a simpler time Promotes family values

Success with Target Market Promotes spending time as a family Demonstrates how women can use the Acme Beach Cruiser as a means of escape from daily life Highlights simplicity and fun

Conclusion Strong common theme and vintage style Allows for development of future ads Handouts

Handouts for Board Follow This Slide

ABC Advertising Company Over 50 years advertising experience Award winning campaigns We pride ourselves in creating unique campaigns to meet your needs. ABCAds.com

Print Ad 1

Print Ad 2

30 Second Commercial Script VideoAudio Camera WS on dad and two teenage children in living room each on their own cell phone with TV on. VO Mom: Remember when life was simpler? No electronics? No cell phones? When family time meant spending time together, not texting and tweeting? Cut to MS mom standing in door way, hands folded across chest in anger and scowling. Mom: Come on guys, let’s go! Cut to WS of living room, family looking up from their electronics confused. Dad, Kids: Sighing and grumbling Cut to CU mom, even angrierMom: Forget it. I’ll go by myself Cut to WS mom, outside riding Beach Cruiser, smiling Upbeat, pleasant music and nature sounds Cut to outside house, WS dad and kids waiting for mom Music continues Mom pulls up on bike, WS all family member Kid One: That looks like fun! Kid Two: Can we come too? Cut to WS, all family members riding, each on a different color Beach Cruiser Upbeat, pleasant music, all family members laughing together Camera follows family on bikes. Acme logo appears on screen (bottom right) The Acme Beach Cruiser will remind you of a time when fun was simple (centered) Music continues. VO Narrator: The Acme Beach Cruiser will remind you of a time when fun was simple. Available at Acme.com