Current Appliance Improvements August 14, 2008

Purpose Expand the developer market with the current appliance

Assumptions Current appliance Current target market Not looking at hardware improvements (1.5, 0.5, 2.0 or windows box) Not looking at additional modules Focus on software side

60% Asterisk (pbx) 40% Linux (ivr, logger, etc.) What does the 60% need to do? Developers are buying our solution because it can be customized Market Breakdown

PBX Feature List Configuration GUI Hardened PBX (features – call queues, parking, fax, voic ) Management software (update, maintain) Monitor (status, logging)

PBX Feature List (cont’d) Language Support and Voice Prompts IP Phone Provisioning Licensing Mechanism Call Recording

Linux O/S PIKA Provided Software: Drivers PBX Linux Tools: - FTP - database - webserver - …

Linux O/S A complete solution offering: Drivers PBX Configuration GUI Language Support Phone Provisioning Audio Processing Licensing MGMTMGMT MAINTMAINT GUI

Current Shortcomings Development time is long

Recommendation Add more of these components Closer to finished solution Expand sellable market Quicker to develop Quicker to Pika revenue Low-level versus high-level

How? Buy, borrow, build Pay for packages Ecosystem Develop packages in-house

Other Options Some other options that were considered: –Porting layer –Professional Services –X86

NortelAvayaTalkwitchGrandstreamFonalityDigiumPIKA OEM Developer/ VAR Reseller End User (eg.) Integrator End Customer Market Access Models PC+CTI Wa rp Customers are somewhat preconditione d to purchase from a preferred model There a 5 or 6 categories of PBX OEMs Various levels of technical expertise from extensive to “took the Digium Coarse. Complete network and telephony solution. Tend not to be interested in the low end. Lesser technically qualified vs. the developer. More or a box integrator. SMB system OEM. Multiple phone offering. Standard features. Works the channel. Price and delivery. Limited technically other then installation. Technically demanding. See value in form factor. Embedded capable. Few in number. Limited access to diverse end customer base.