1 Latino Education About Law Enforcement Services L.E.A.L.E.S. J. Gordon Palmer, Jr. City Manager Wayne Hose Chief of Police

2 How did we get here? East Main Business Alliance (an alliance of Hispanic business owners) was formed to address crime in the district Crime typically involved the robberies of farm workers who carried large amounts of cash

3 How did we get here? Successes Charitable contributions – Community Trust Credit Union – San Joaquin County Hispanic Chamber of Commerce – Anheuser-Busch, Inc. – Food 4 Less Future Plans - Install security cameras at Main/Sonora, Main/Sharon Streets (considered “hot spots” for this type of crime)

4 Today’s Situation Robberies of Spanish Speaking Persons Fear of being deported by local law enforcement Stockton Police Department Policy: Residency or immigration status will not be questioned when the reporting individual is the victim

5 Latino Education About Law Enforcement Services L.E.A.L.E.S. Public/Private Anheuser-Busch, Inc. California Cougars City of Stockton Comerciantes Unidos Community Trust Credit Union Diocese of Stockton El Concilio Region 23 Harvest Hope San Joaquin County San Joaquin County Hispanic Chamber of Commerce Washington Mutual Committee Members

6 Latino Education About Law Enforcement Services L.E.A.L.E.S. Super Estrella 97.1FM Telefutura 64 Telemundo T33 Univision 19 Committee Members Media Outlets Entravision Communications La Ponderosa/ 107.3FM La Tricolor 100.9FM Radiovisa/98.9FM/ 1570AM

7 Mission of LEALES Educate and inform Spanish speaking citizens about local area crime in an effort to make our community safer and our local economy prosper

8 Outreach through education from trusted sources such as the San Joaquin County Hispanic Chamber of Commerce Overcoming language barriers – build trust between the community and Police Department Economic Development through business cultivation In LEALES, we envision attaining our goal of increased community safety and economic growth by focusing on the following key concepts: VISION STATEMENT

9 Vision Statement Reduce crime for a safer community Increase awareness of banking and support resources Recognize the contributions and impact of our seasonal farm worker to our local economy In LEALES, we envision attaining our goal of increased community safety and economic growth by focusing on the following key concepts:

10 Distribution of 15,000 brochures in specific geographic areas of Stockton (County Fair, St. Gertrude’s Church Festival, National Night Out, Community Meetings, Flea Market etc…) Distribution of 2,000 brochures on streets that are “hot spots” for this type of crime We Have Accomplished: Comerciantes Unidos

11 Electronic Sign Boards (City Hall, Civic Auditorium and San Joaquin County Fairgrounds) Beginning to see a reduction in robberies along the East Main Corridor We Have Accomplished: Comerciantes Unidos

12 Acknowledged the Crime in 2005 We Have Accomplished: Comerciantes Unidos

13 We Have Accomplished: Comerciantes Unidos Reporting of Crime 2006 Has Increased Trust between Police Department and Hispanic community has been established Hispanic community reporting crimes Crime is up due to crimes now being reported

14 We Have Accomplished: Comerciantes Unidos Media Blitz – Newspaper, Television and Radio 5/8/ Vida en el Valle (part of Modesto Bee) Spanish & English 5/18/ La Voz Spanish article 5/20/ Univision hosted a live show with Stockton bilingual Officer

15 We Have Accomplished: Comerciantes Unidos Media Blitz – Newspaper, Television and Radio 5/31/ Sacramento Bee *Officer appeared on “Angel Dinamita” (Spanish radio show FM La Poderosa) 6/1/ Good Day Sacramento (segment on outreach efforts)

16 We Have Accomplished: Comerciantes Unidos Media Blitz – Newspaper, Television and Radio 6/21/2006 – Stockton Record (police want more Latino victims to report crimes) On-going – Channel 97 (local government station) “How not to be a victim” On-going - Telemundo and Univision “How not to be a victim”

17 Next Steps Formation of Sub-committees – Steering committee – Publication/Marketing – Outreach Growers, financial institutions, and schools Corporate Sponsorship Measure our success Sustain LEALES End