Twristiaeth yng Ngwynedd Tourism in Gwynedd Trosolwg/Overview Sian Jones Cyngor Gwynedd Council.

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Presentation transcript:

Twristiaeth yng Ngwynedd Tourism in Gwynedd Trosolwg/Overview Sian Jones Cyngor Gwynedd Council

Gwerth i economi Gwynedd/Value to the Gwynedd economy Gwerth i economi Gwynedd/Value to the Gwynedd economy 2009 £796.3miliwn Swyddi/Jobs: 15,420 Llety/Accommodation 3669 Bwyd a Diod/Food & Drink2952 Hamdden/Leisure 1390 Siopau/Retail 3657 Trafnidiaeth/Transport 653 Cyflogaeth Anuniongyrchol/Indirect Employment3099 (Arolwg STEAM Research 2009) Twristiaeth/Tourism

Nifer Ymwelwyr/Visitor Numbers: 7.06 miliwn / million 82% ymwelwyr aros/staying visitors 18% ymwelwyr dydd/day visitors Prif resymau am ymweld/Main reasons for visiting: Tirlun a Golygfeydd/Landscape 54% Arfordir/Coastline 48% Hamdden/Leisure 44% Tawelwch Cefn Gwlad/Peace and Quiet 35% Boddhad Cwsmer/Customer Satisfaction: 78% o ymwelwyr Gwynedd yn argymell i eraill ymweld â’r ardal / of Gwynedd visitors would recommend for others to visit

Dathlu Llwyddiant/Celebrating Success 13 o fusnesion llety darpariaethol y sir wedi cyrraedd lefel aur archwiliadau Croeso Cymru 13 of serviced accommodation businesses have achieved a gold level in the Visit Wales inspections. A bu i 5 busnes o Wynedd dderbyn clod arbennig yng Ngwobrau twristiaeth Cenedlaethol, Croeso Cymru businesses from Gwynedd received special praise at the Visit Wales, National Tourism Awards 2010.

Marchnata Eryri Mynyddoedd a Môr Marketing Snowdonia Mountains and Coast Steven Jones Cyngor Gwynedd Council

Eryri Mynyddoedd a Môr (un o 13 ardaloedd marchnata Cymru) Snowdonia Mountains and Coast (one of the 13 marketing areas of Wales)

Delwedd/Brand

Arfau Marchnata ac HyrwyddoArfau Marchnata ac Hyrwyddo Marketing and Promotional Tools Marketing and Promotional Tools –Llyfryn Cyrchfan/Destination Brochure –Print Cynnyrch/Product Print (Gweithgareddau, Beicio, Cerdded a Golffio / Activity, Cycling, Walking, Golf) –Canolfannau Croeso / Tourist Information Centres –Arddangosfeydd/Exhibitions –Wefan/Website –Digwyddiadau / Events

Arfau Cyfathrebu MarchnataArfau Cyfathrebu Marchnata Marketing Communications Tools Marketing Communications Tools –Hysbysebu ac Hyrwyddo / Advertising and Promotion –Post Uniongyrchol / Direct Mail –Ebostiau / s –Rhyngrwyd / Internet

Llyfryn Cyrchfan/Destination BrochureLlyfryn Cyrchfan/Destination Brochure –Prif Arf Marchnata Cyrchfan/Main Destination Marketing Tool –200 Hysbysebwyr/Advertisers Ardal Gwynedd a Chonwy Wledig/ Gwynedd & Rural Conwy –130,000 argraffwyd/printed –Cynhyrchu PDF ac e-Lyfryn/PDF and e- Brochure Produced

Print Cynnyrch/ProductPrintPrint Cynnyrch/Product Print (Gweithgareddau, Cerdded, Golffio, Pysgota / Activity, Walking, Golf, Fishing)

Arddangosfeydd/Exhibitions Arddangosfeydd/Exhibitions Outdoor Show, Llundain/London BBC - Sioe Countryfile & Good Food Show, Birmingham BMW PGA Championship, Wentworth Johnnie Walker, Gleneagles

Caernarfon,Llanberis,Pwllheli,Porthmadog, Y Bala, Abermaw Ymholiadau/Enquiries 2009=373,122; 2010=351,952 Pwyntiau Gwybodaeth / Information Points Bangor & Tywyn Darganfod Gwynedd / Discover Gwynedd 12 Pwynt Gwybodaeth Digidol Digital Information Points Canolfannau Croeso Tourist Information Centres

Gwefan/Website Gwefan/Website

Ystadegau / StatisticsYstadegau / Statistics - Ymweliadau - 470,000 ymweliadau/visits (cyfartaledd mis/monthly average 23,000) -Page Views – 3.5m tudalennau/page views. Wedi cynyddu o 1.4 yr ymweliad i dros 10/Page views increased from 1.4 per visit to over 10 -Google – 1af Ranc/1st Ranked gyda term chwilio/with search term ‘Snowdonia’

Rhwydweithiau Cymdeithasol Social NetworksRhwydweithiau Cymdeithasol Social Networks - Twitter (1638) - Facebook (3240) - YouTube (74) - Blogs (60)

Linciau i wefannau eraill yr ardal/Links to other area websitesLinciau i wefannau eraill yr ardal/Links to other area websites

Hysbysebu/AdvertisingHysbysebu/Advertising Y Farchnad Dargedir/Target Market:- –Pobl ifanc ac annibynnol/Young independents –Teuluoedd Ifanc/Young Families –Teuluoedd/Families –Teuluoedd/cwplau heb blant/Empty Nesters –Ifanc a gweithgaredd/Young and active –Cwplau oedrannus/ymddeol/Older Couples/retired

Hysbysebion/AdvertsHysbysebion/Adverts

Ers 2005 dosbarthwyd dros 400,000 o lyfrynnau drwy ymgyrchoedd marchnata Croeso Cymru gan greu dros £100m o wariant ychwanegol i’r ardal / Since 2005 over 400,000 brochures have been sent out via requests through the Visit Wales marketing campaigns which generated additional spend worth over £100m to the area.

Diolch Thank You