“BENOA” Ltd. novel cosmetics, based on a research results. effective and safe for skin and environment 1
C OMPANY “BENOA” Ltd. was founded in 2009 in Tomsk, Russia, in collaboration with Tomsk State University. For many years a group of scientists of Tomsk State University (from the Faculty of Chemistry, Siberian Botanical Garden and Biological Institute) has been working to create this product that should be effective and safe for skin and environment. The product is called Bazitel’®. Its effectiveness has been proved by research in vitro and consumer tests. 2
P RODUCT Bazitel’® does NOT contain dangerous ingredients, such as SLS, SLES, EDTA, PEG, parabens, dimethicone, silicones, colorants, preservatives. 3
Bazitel’® is not a cream, not a lotion, not a serum and not a soap. Bazitel’® combines all its properties: it softly cleanses the skin; moisturizes deeply; nourishes the skin with biologically active substances from plant extracts; works as a scrub; has an antioxidant effect;. it is odorless (does not contain fragrance/perfume). A series of Bazitel’ ® : BODY cure (body scrubs, anti cellulite) BODY BENEFICIATION (for body; nourishes the skin with biologically active substances from plant extracts) FACE cure (for problem skin) MULTIFUNCTIONAL (face, body, hair – complex care). 4 P RODUCT
bio-organic oil Elixirs - luxury care for skin, hair and nails - Rose Oil Elixir with Rosa Canina flower extract : nourishes the skin with vitamins: activates the process of regeneration. - Honey Oil Elixir with Filipendula ulmaria flower extract: provides anti-age effect; - Absente Oil Elixir with Artemisia Absinthium flower extract: wound healing, anti- inflammation skin care. P RODUCT 6
M ARKET target Audience : years old women : Who has an income about 350 USD per month and prefer natural organic cosmetics. we promote online sales at BENOA.RU (using means of Internet advertising). Also we are working with beauty-bloggers to spread more information about our product. 7
Prices are flexible, because the brand is new and we need more time to prove that 1 piece of Bazitel’® costs 6 – 12 USD 1 piece of oil elixirs costs 9.90 USD (regular price is USD ) 8 P RICES
Advantages: 1. Bazitel’® is absolutely, fundamentally novel cosmetic 2. Patented technology let us to make a high per cent of extraction of biologically active substances (about 98%) 3. The product does not contain harmful components, preservatives, colorants, fragrance 4. Tested by dermatologists: hypoallergenic 8 M ARKET
Wedding fair “Wedding Hunt” , Tomsk p1ai/events/shestaya-tomskaya-ejegodnaya-svadebnaya-yarmarka-%C2%ABohota-na- svadbu%C2%BBhttp://xn--80aaaedn3dga7ahup1i.xn-- p1ai/events/shestaya-tomskaya-ejegodnaya-svadebnaya-yarmarka-%C2%ABohota-na- svadbu%C2%BB promotional event “Free photo shoot” г: _35%2Fallhttp://vk.com/benoate?w=wall _35%2Fall “Carpenter’s festival”, : “Pharmaceuticals and medical devices” fair, New year fair at г. New year fair at – г We noticed the growing of interest in our product after such promotional events. P ROMOTION
E SPECIALLY FOR N EW YEAR HOLIDAYS WE MADE A L IMITED EDITION OF “B AZITEL ’ ® PIN”. F OR SPRING HOLIDAYS WE PRODUCE A NEW PRODUCT – “B AZITEL ’ ® CIN” WITH CINNAMON EXTRACT 10
T HANK YOU FOR YOUR ATTENTION ! W E ARE READY FOR COOPERATION MAIL. RU +7 (3822) BENOA. RU MAIL. RU