CHAPTER 8: Producing Data Sampling ESSENTIAL STATISTICS Second Edition David S. Moore, William I. Notz, and Michael A. Fligner Lecture Presentation

Chapter 8 Concepts  Population vs. Sample  Bad Sampling method  Simple Random Samples (SRS)  Inference About the Population 2

The distinction between population and sample is basic to statistics. To make sense of any sample result, you must know what population the sample represents. 3 Population and Sample The population in a statistical study is the entire group of individuals about which we want information. A sample is the part of the population from which we actually collect information. We use information from a sample to draw conclusions about the entire population. The population in a statistical study is the entire group of individuals about which we want information. A sample is the part of the population from which we actually collect information. We use information from a sample to draw conclusions about the entire population. Population Sample Collect data from a representative Sample... Make an Inference about the Population.

Population and Sample ■Researchers often want to answer questions about some large group of individuals (this group is called the population) ■ Often the researchers cannot measure (or survey) all individuals in the population, so they measure a subset of individuals that is chosen to represent the entire population (this subset is called a sample) ■ The researchers then use statistical techniques to make conclusions about the population based on the sample 4

5 Bad Sampling Designs The design of a sample is biased if it systematically favors certain outcomes. Voluntary response sampling allowing individuals to choose to be in the sample. Voluntary response samples show bias because people with strong opinions (often in the same direction) are most likely to respond. Voluntary response sampling allowing individuals to choose to be in the sample. Voluntary response samples show bias because people with strong opinions (often in the same direction) are most likely to respond. Convenience Sampling selecting individuals that are easiest to reach Convenience Sampling selecting individuals that are easiest to reach

6 Simple Random Samples Random sampling, the use of chance to select a sample, is the central principle of statistical sampling. ■ Each individual in the population has the same chance of being chosen for the sample. ■ Each group of individuals (in the population) with size n has the same chance of being selected to be the sample ■ Each individual in the population has the same chance of being chosen for the sample. ■ Each group of individuals (in the population) with size n has the same chance of being selected to be the sample In practice, people use random numbers generated by a computer or calculator to choose samples. If you don’t have technology handy, you can use a table of random digits.

7 How to Choose a SRS A table of random digits is a long string of the digits 0, 1, 2, 3, 4, 5, 6, 7, 8, 9 with these properties: ◙ Each entry in the table is equally likely to be any of the 10 digits 0–9. ◙ The entries are independent of each other. That is, knowledge of one part of the table gives no information about any other part. ◙ each pair of entries is equally likely to be any of the 100 pairs 00, 01,…, 99 ◙ each triple of entries is equally likely to be any of the 1000 values 000, 001, …, 999 A table of random digits is a long string of the digits 0, 1, 2, 3, 4, 5, 6, 7, 8, 9 with these properties: ◙ Each entry in the table is equally likely to be any of the 10 digits 0–9. ◙ The entries are independent of each other. That is, knowledge of one part of the table gives no information about any other part. ◙ each pair of entries is equally likely to be any of the 100 pairs 00, 01,…, 99 ◙ each triple of entries is equally likely to be any of the 1000 values 000, 001, …, 999

8 How to Choose a SRS uThe table B is just a long list of randomly chosen digits u It listed in groups of five and in numbered rows, the groups and rows have no meaning uThe table B is just a long list of randomly chosen digits u It listed in groups of five and in numbered rows, the groups and rows have no meaning Step 1: Label. Label each individual in the population of the same length in the population. Step 2: Table. Use Table B to select labels at random. Your sample contains the individuals whose labels you find. Step 1: Label. Label each individual in the population of the same length in the population. Step 2: Table. Use Table B to select labels at random. Your sample contains the individuals whose labels you find. How to Choose an SRS Using Table B

9 SRS Example 01 Aloha Kai 08 Captiva 15 Palm Tree 22 Sea Shell 02 Anchor Down 09 Casa del Mar 16 Radisson 23 Silver Beach 03 Banana Bay 10 Coconuts 17 Ramada 24 Sunset Beach 04 Banyan Tree 11 Diplomat 18 Sandpiper 25 Tradewinds 05 Beach Castle 12 Holiday Inn 19 Sea Castle 26 Tropical Breeze 06 Best Western 13 Lime Tree 20 Sea Club 27 Tropical Shores 07 Cabana 14 Outrigger 21 Sea Grape 28 Veranda Our SRS of four hotels for the editors to contact is: 05 Beach Castle, 16 Radisson, 17 Ramada, and 20 Sea Club. Use the random digits provided to select an SRS of four hotels.