PLATFORMS. % PENETRATION BY AGE (MONTHLY REACH) GB adults 15+ Source: NRS PADD: NRS January – December 2015 & comScore November 2015.

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Presentation transcript:

PLATFORMS

% PENETRATION BY AGE (MONTHLY REACH) GB adults 15+ Source: NRS PADD: NRS January – December 2015 & comScore November 2015

% PENETRATION BY GENDER (MONTHLY REACH) GB adults m14.8m16.4m18.4m19.5m21.5m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

% PENETRATION BY SOCIAL GRADE (MONTHLY REACH) GB adults m20.2m22.0m13.1m14.2m15.9m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

% PENETRATION BY WORKING STATUS (MONTHLY REACH) GB adults m15.0m17.0m4.5m4.8m5.2m7.5m7.9m8.1m Source: NRS PADD: NRS January – December 2015 & comScore November 2015

MOBILE

BRANDS WITH PRINT, WEB AND MOBILE DATA +131% +95% +28% +160% +90% +5% +40% +22% +66% +22% Monthly Audience Estimates (‘000s ) Source: NRS PADD: NRS January – December 2015 & comScore November 2015 MOBILE UPLIFT

YEAR ON YEAR MOBILE GROWTH (MILLIONS) Magazine media mobile audience has increased by nearly 50% in the last year Data based on the 12 titles where data is available for print, desktop & mobile Source: NRS PADD: NRS January – December 2015 & comScore November 2015

PRINT & MOBILE REACH PrintMobile 11.47m 14.81m Magazine media mobile audience is now larger than print Source: NRS PADD: NRS January – December 2015 & comScore November 2015 Data based on the 12 titles where data is available for print, desktop & mobile

PLATFORM REACH (MILLIONS) AnyPrintWebMobile 23.9m 14.5m 14.8m 5.9m Source: NRS PADD: NRS January – December 2015 & comScore November 2015 Data based on the 12 titles where data is available for print, desktop & mobile