AmeriCares By: Ali Cheikhali & rainieris feliz

WHAT IT IS AND ITS GOALS AmeriCares is an emergency response and global health organization committed to saving lives and building healthier futures for people in crisis in the United States and around the world.

TYPE OF MEDIA USED AmeriCares mostly uses social media as a means of media and spreading out their message. Through their website. Also has some ads in other websites to further expand.

CHALLENGES 1. Economic Unrest:After the 2008 financial crisis, the loss of funding created a huge resource problem for the nonprofit sector. 2. Leadership Succession:Research studies on nonprofits suggest that there is a leadership capacity deficit in the nonprofit sector. 3. Change Management:Nonprofit leaders are tasked with managing change; being creative with their resources, using volunteers, selecting board members who can contribute in multiple ways, retaining and hiring the appropriate staff, all while facing multiple changes at the same time.

ROLE OF SOCIAL MEDIA Social media gives these organizations a chance to spread their message around the world. They will also be able to reach a variety of groups. Most importantly the younger age groups.

LIMITATIONS Limited reliance on government money Limited business before and after contact with government. Can engage in lobbying and political activities, but can't be substantial. Provides guidelines to help determine if you go too far.