Dr. Lemuel L. Magracia Pamantasan ng Lungsod ng Maynila

What Is Management? Managerial Concerns Managerial Concerns Efficiency Efficiency “Doing things right” “Doing things right” Getting the most output for the least inputs Getting the most output for the least inputs Effectiveness Effectiveness “Doing the right things” “Doing the right things” Attaining organizational goals Attaining organizational goals

Who Are Managers? Manager Manager Someone who coordinates and oversees the work of other people so that organizational goals can be accomplished. Someone who coordinates and oversees the work of other people so that organizational goals can be accomplished.

Effectiveness and Efficiency in Management

What Do Managers Do? Functional Approach Functional Approach Planning Planning Defining goals, establishing strategies to achieve goals, developing plans to integrate and coordinate activities. Defining goals, establishing strategies to achieve goals, developing plans to integrate and coordinate activities. Organizing Organizing Arranging and structuring work to accomplish organizational goals. Arranging and structuring work to accomplish organizational goals. Leading Leading Working with and through people to accomplish goals. Working with and through people to accomplish goals. Controlling Controlling Monitoring, comparing, and correcting work. Monitoring, comparing, and correcting work.

What Is An Organization? An Organization Defined An Organization Defined A deliberate arrangement of people to accomplish some specific purpose (that individuals independently could not accomplish alone). A deliberate arrangement of people to accomplish some specific purpose (that individuals independently could not accomplish alone).

Characteristics of Organizations

Why Study Management? The Value of Studying Management The Value of Studying Management The universality of management The universality of management Good management is needed in all organizations. Good management is needed in all organizations. The reality of work The reality of work Employees either manage or are managed. Employees either manage or are managed. Rewards and challenges of being a manager Rewards and challenges of being a manager Management offers challenging, exciting and creative opportunities for meaningful and fulfilling work. Management offers challenging, exciting and creative opportunities for meaningful and fulfilling work. Successful managers receive significant monetary rewards for their efforts. Successful managers receive significant monetary rewards for their efforts.

NEEDS & WANTS

SEGMENTATION

EXPECTATION

INFLUENCE FACTORS

F – A - B

What’s it in for me?

NEW BUSINESS DIMENSIONS Role of I.C.T. Marketing Paradigm Shift Changing Environment Focus Shift From Analog to Digital Brand Building to Connections & Relationships Message Sent to Opinions Shared From Product Focus to Consumer Focus

NEW BUSINESS DIMENSIONS BUSINESSES ARE CONNECTING TO THE 360º Consumers

5 CHARACTERISTICS OF THE NEW 360º Consumer 1. Personalization iPod: my playlist Nike ID: my sneakers Geogle Desktop: my news M & Ms: my colors, my message, my cause my way.com

5 CHARACTERISTICS OF THE NEW 360º Consumer 2. Culture of Sharing All about social networking 100 Million Members 2 hours on MySpace.com everyday Belongingness feelings All about social networking 100 Million Members 2 hours on MySpace.com everyday Belongingness feelings

5 CHARACTERISTICS OF THE NEW 360º Consumer 3. Self Improvement  Increased self-awareness & desire for self-improvement  Money & Finances  Fashion  Health & Body Image  Increased self-awareness & desire for self-improvement  Money & Finances  Fashion  Health & Body Image

5 CHARACTERISTICS OF THE NEW 360º Consumer 4. Co- Construction  Consumers helping shape brands and products  VOLVO empowers women in creating cars suited for them  Ducati consults customers before doing a design  Nokia conducts surveys on designs  Consumers helping shape brands and products  VOLVO empowers women in creating cars suited for them  Ducati consults customers before doing a design  Nokia conducts surveys on designs

5 CHARACTERISTICS OF THE NEW 360º Consumer 5. Global Social Conscience  Environmental Concerns  New Global health concerns  Walmart, Starbucks, etc., on Green Management  Figaro, Petron, etc. are on Corporate Social Responsibility  Environmental Concerns  New Global health concerns  Walmart, Starbucks, etc., on Green Management  Figaro, Petron, etc. are on Corporate Social Responsibility

Be Competitive! You won’t harvest big unless you plant well. Always perform better that others in the market. Do the right things as well as doing things right. Challenge is to achieve Customer Loyalty. Make Acceptable Products & Services. Product Advantage is nothing, Market Advantage is Everything.

Strategic 3 Cs of Marketing Competition Company Customers

Customers Objective is to competently satisfy the needs, wants and expectations of target customers.

Objective is to outperform them at all times Competition

Company Objective is to ensure corporate health and profit.

INPUT OUTPUT MKTG. EFFECTIVENESS 1)Customers Sales Better than before 2)Competition Market Shares Better than others 3)Company Profit Better than expected

MARKETING IS CONTINOUSLY & PROFITABLY SATISFYING TARGET CUSTOMER’S NEEDS, WANTS, AND EXPECTATIONS MORE SUPERIORLY THAN COMPETION!