VLA's Passport Program. Getting Started Design Template from the internet (I can give you mine) Available online to libraries as printable PDF Photos.

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Presentation transcript:

VLA's Passport Program

Getting Started

Design Template from the internet (I can give you mine) Available online to libraries as printable PDF Photos from Wikimedia Commons Icons from The Noun Project One passport = 1/2 sheet card stock, 1 sheet plain paper

Participating Libraries Got… -starter set of Passports -templates for flyers, posters & press releases -reusable photos & online maps -tech support -URLs for patrons & librarians (simple Wordpress hack) -statewide prize eligibility

Engagement

Social media angle -Special "branded" Facebook group where people could share photos -Promotion through all of VLA's channels -Hashtag for Twitter/Instagram #vtpassport -Bi-monthly mailing using MailChimp -Admin side: Google sheets, maps, forms, docs

Timing

Timeline

Admin & Rollout

Year 2

Changes made Even MORE communication New design (undated, no rounded corners) Copying donated (more copies) Google Maps not ZeeMaps Better distribution system (we have a courier now!) More awards (librarian award!) Wrap-up celebration planned

Moving Forward Partnerships (VSO) Sustainability Yearlong program? Turnkey program for libraries in other states

Jessamyn vermontlibraries.org/passport librarian.net/talks/passport