Market Development Cooperator Program Partnering to double exports

Market Development Cooperator Program (MDCP) Evaluation Criteria 20% Potential to enhance competitiveness 20% Performance measurement 20% ITA partnership & priorities 20% Creativity & institutional capacity 20% Budget, match, sustainability Cooperator CS Commercial Service Other federal agencies MAS Manufacturing and Services MAC Market Access & Compliance Project activities help small U.S. firms export Targeted foreign markets Non-profit industry groups compete for MDCP awards from ITA:  Up to $300,000  Partner w/federal agenciesen “Cooperators” commit to:  Projects to engage small... firms in exporting  Term: 1-3 years  Two-thirds of total cost Joint team coordination $1 ITA. Trade associationsChambers of commerceState trade departments.Other non-profits Report export results Project-generated exports per $1 of MDCP award Product demo center Trade mission Technical seminar Foreign trade show Industry standards Foreign rep office $211 2

Cooperator Public-private partnership 3 ITA. Trade associationsChambers of commerceState trade departmentsOther non-profits MDCP encourages industry groups to partner with ITA Targeted foreign markets Export multipliers: industry groups that do not export, but whose companies or business constituents do export Cooperator projects strengthen the global competitiveness of a U.S. industry, not just a particular company Each MDCP project team includes ITA and other federal specialists who work shoulder- to-shoulder with a cooperator

2012 Priorities 4 1. Create or sustain U.S. jobs by increasing or maintaining exports 2/ Increase exports by any of the following U.S. industries: Aerospace Transportation equipment Health/medical products/services Chemicals Processed foods Education Design/construction products/services Energy/environmental products/services Information/communications technology Media/entertainment Machinery/equipment Professional services Advanced textiles Travel/tourism Logistics/distribution services 2/ Help U.S. businesses to secure export financing 2/ Engage more U.S. firms in major international trade shows and other significant foreign outreach activities 2/ Help current exporters to expand to more markets 2/ Major emerging markets with rapid growth and new customers such as: (see map) 7. Address non-tariff barriers to U.S. exports such as discriminatory regulations, local content requirements, and technical requirements 8. Secure strong intellectual property rights protection and combat counterfeiting and piracy 9. Counter discriminatory trade policies such as "indigenous innovation" 10. Shape and encourage the adoption of standards outside the United States that are industry-developed, market- driven, science-based, and internationally recognized Required priorities: 1+ Any 2 of 2-6

Federal teams help cooperators achieve export success TV Standards for Latin America Apparel to Japan Graphics Equipment to India An FCC expert works with ATSC Forum regarding Latin America’s adoption of a high-definition TV standard. Within days of Mexico’s adoption of the ATSC standard used in the United States, U.S. manufacturers were selling new transmitters and other HD- TV equipment. ITA industry and Commercial Service specialists helped NPES set up an office in India, which helps member companies, such as Martin Automatic, Inc., facilitate sales. ITA’s North Carolina-based Export Assistance Center, and Washington, DC-based industry experts help the Hosiery Technology Center translate use of a quality seal into sales to choosy foreign consumers.

Market Development Cooperator Program 6 Brad Hess Director, Market Development Cooperator Program Manufacturing and Services 1401 Constitution Ave., NW, rm 3215 Washington, DC T M