Magazine Retail Data June 2012 Update

Source: Frontline About this report Data in this report Retail Sales Value (RSV) trends Retail Sales Volume trends Selling price & its impact on RSV & Volume Annual price inflation Impact of consumer confidence New launches This report is compiled by the PPA’s Retail Marketing Group (RMG). All data used is supplied by Frontline, but checked and agreed by representatives from other distributors to ensure objectivity.

Retail Sales Volume Represents the total volume of sales at newsstand Excludes any subscriptions volume After a strong performance in the final half of the year, Retail Sales Volumes have been seen at lower levels during the first half of Source: Frontline Retail Sales Volume Current quarterly volume: 219,047,389 (p12 weeks)

Source: Frontline Retail Sales Value Retail Sales Value Current Retail Sales Value (RSV): £378,614,635 (p12 weeks) Represents the total value of sales at newsstand Excludes any subscriptions sales Retail Sales Value appears to be stable in a long-term trend around the -6% level. There were however, two distinct seasonal impact points. During week 13 we experienced an extended heat wave which was a negative driver of sales, followed by the Royal Wedding being a positive driver on sales during week % % % % Unseasonally warm weather Royal Wedding

Selling price Average selling price is calculated by dividing value by volume i.e. it is the weighted purchase price in any given period. Since the start of the year, the average selling price has increased sharply. A cover price increase on Radio Times has played its part. The sustained higher cover price increases have helped to limit a sharper decrease in RSV. Source: Frontline Selling price

Price inflation Represents the total % increase in newsstand cover price Excludes any increases in subscriptions price Although price inflation in 2012 has thus far been higher than 2011, it is still well below the highs seen during the financial crisis and recession. Source: Frontline Total market annual price inflation

Source: Frontline Impact of consumer confidence Consumer confidence Consumer confidence appears to play a critical role in both Retail Sales Value and Retail Sales Volume. This chart indicates how a drop in consumer confidence usually supresses both Volume and Value. Sales Volume and Value remained resilient despite falling levels of consumer confidence during the latter half of In 2012 however, consumer confidence levels remain flat which is having an adverse effect on Sales and Volume.

Source: Brad Magazine launches Launches After hitting a record low of 24 new title launches during the first half of 2010, consumer magazine launches have steadily been on the increase since then, with 69 new titles launched during the first half of *Excludes partworks and comics