Adventure Works The ultimate source for outdoor equipment Linda Martin Senior Vice President Worldwide Sales March 24, 2003 Company Background
Our Vision Uncompromised Quality at Great Value
Our History 1979Adventure Works founded 1983Camping line established 1987First retail store opened 1991Water Sports line launched th retail store opened 2003Revenue exceeds $100M
The Business #1 Manufacturer of outdoor equipment $130M in revenues 21,400 employees worldwide
Product Sales
Manufacturing Adventure Works manufactures 52% of its retail merchandise Camping (Made in Portland) Tents 47% Sleeping bags23% Frame backpacks18% Stoves 12% Water Sports (Made in Tampa) Paddling gear 37% Insulative tops 32% Footwear 31%
Business Challenges Stay competitive Provide excellent customer service Ensure efficient, accurate product procurement Increase employee productivity Maximize investor returns
Jon Grande President & CEO Linda Martin Senior Vice President Worldwide Sales Kim Abercrombie Director Retail Sales Jean E. Trenary Director Distribution Russell King Senior Vice President Finance & Operations Grant Culbertson Vice President Manufacturing Maria Hammond Director Product Marketing Heidi Steen Director Human Resources Brian Clark Senior Vice President Product Development Laura Norman Director Sportswear Sunil Koduri Director Hard Goods Organization Chart
Financial Data
Adventure Works The ultimate source for outdoor equipment